Toa Payoh - Marketing Specialist

To develop and execute content strategies that drive brand awareness, engagement, and growth.

Key Responsibilities:

1. Content Strategy & Creation:

• Develop and implement content strategies aimed at driving awareness, engagement, and virality across digital platforms.
• Design and create high-quality creative materials for various digital platforms (web, social media, email) and print, ensuring alignment with brand identity and business objectives.

1. Audience Engagement:

• Manage and expand the audience across owned media channels, including social media and email marketing.
• Analyse content performance and audience insights to optimise future content strategies and improve engagement metrics.

1. Cross-Functional Collaboration:

• Collaborate closely with internal teams such as business, product, sales, and operations to deliver cohesive solutions that meet project requirements and deadlines.
• Ensure all content aligns with the broader company goals and supports marketing campaigns.

1. Support & Administrative Tasks:

• Assist in organizing and managing marketing-related meetings, including taking minutes and preparing reports as needed.
• Provide general support to the marketing team, including project coordination and task management.

Requirements:

• Proven experience in executing marketing strategies, including social media, email marketing, and content marketing, with familiarity in tools such as Google Analytics and social media management platforms.
• Basic skills in motion design and video production to enhance content creation for digital platforms.
• Strong ability to analyse content performance and implement improvements based on data-driven insights.
• Ability to manage multiple tasks and meet strict deadlines, while maintaining high-quality output.