Merchandise & Content Manager - Toa Payoh - ref. x7752315

The Merchandise & Content Manager is the person who makes our world tangible. From designing drop-worthy products to crafting content that turns scrolls into sparks, this role brings our brand to life across platforms and in real life. Part strategist, part tastemaker, part chaos-wrangler, you’ll sit at the intersection of culture, commerce, and creativity.

Key Responsibilities:

• Lead end-to-end development of IMBA-branded merchandise, from concept to production and distribution
• Collaborate with designers, suppliers, and production vendors to manage timelines, quality, and cost control
• Develop content strategies that support merch campaigns, events, launches, and brand partnerships
• Produce and manage a content calendar across social platforms, websites, and email channels
• Write, edit, and oversee creation of brand-aligned content (visual and written)
• Monitor trends in content, merchandise, culture, and experiential branding to inform execution
• Liaise with internal departments (e.g. marketing, partnerships, operations) to ensure cross-functional alignment
• Track merch and content performance metrics and generate post-mortem reports
• Manage inventory and e-commerce integration (if applicable)
• Ensure brand tone and visual language are consistent across all content and merch

Preferred Attributes:

• 3–5 years of experience in merchandising, content marketing, or related fields
• Strong project management and creative development skills
• Excellent communication and editorial sensibility
• Familiarity with production processes, creative software, and content platforms
• Passion for culture, design, and audience engagement