Digital Marketing Executive (Mother & Baby Products) - Bukit Merah
Bukit Merah Full-time
About Us
Nishin Baby is a Singapore-based mother & baby brand, bringing trusted baby care products such as diapers, wipes, and creams to parents in Singapore and Southeast Asia. We are expanding rapidly and looking for a passionate Digital Marketing Executive to join our team.
Responsibilities- Manage and operate Xiaohongshu (RED) and other social media platforms (IG, TikTok, FB).
- Plan and execute digital campaigns, content calendars, and product promotions.
- Liaise with influencers/KOLs (especially in the parenting community) and manage collaborations.
- Create engaging content (posts, short videos, copywriting) tailored to local parents.
- Track campaign data, optimize ROI, and prepare monthly marketing reports.
- Support e-commerce channels (Shopee, Lazada, website) with digital promotions.
Your Superpowers:
- You believe babies are the world’s little miracles ??
- You can paint stories with words, photos, and videos ??
- You know how to sprinkle magic dust on Xiaohongshu, TikTok, IG ?
- You’re not afraid of data, because you know numbers also whisper stories ??
- Your Mission:Bring Nishin’s love for babies to every corner of Singapore (and beyond)!
Turn diapers, wipes, and creams into moments of joy for parents.
Requirements- Diploma or Degree in Marketing/Communications or related field.
- Min 1 year of digital marketing experience (internship included).
- Familiar with ecosystem and/or influencer marketing (Red,IG,TikTok,FB).
- Strong copywriting & communication skills in English and Chinese (to handle Chinese platforms).
- Creative, data-driven, and passionate about the mother & baby industry.
- Immediate availability is an advantage.
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