Digital Marketing Executive

Job Responsibilities:

• Plan, execute, and optimize media buying strategies across platforms like Google Ads, Meta Ads, and programmatic networks.
• Monitor and adjust campaign performance to meet key metrics (e.g., ROI, CPC, CTR).
• Allocate budgets efficiently, ensuring cost-effective results and maximum campaign impact.
• Analyse campaign performance and provide actionable insights for continuous improvement.

• Liaising and managing media agency for content generation, engagement and planning.
• Develop and execute creative content strategies tailored for social media platforms.
• Create and curate engaging posts, videos, and multimedia content that align with the brand voice and objectives.
• Manage content calendars, scheduling posts to ensure consistent online presence.
• Engage with the online community by responding to comments, messages, and mentions promptly.
• Monitor trends, hashtags, and platform updates to leverage new opportunities for engagement.

• Track and report on the performance of paid campaigns and organic content using tools like Google Analytics and social media insights.
• Use data to refine strategies, improving both paid media and content effectiveness.

• Support and work with Head of Brand to update Brand/Corporate Digital platforms like corporate website and LinkedIn and ensure timely updates to align with Key Brand, Marketing and social activities or messages.

• Work closely with the Brand & Marketing executives and creative team to develop ad creatives and social media assets.
• Coordinate with internal stakeholders to align digital strategies with broader marketing goals.