Business Development Executive
CRADLENEST PTE. LTD. Geylang Full-time
About CradleNest
CradleNest is Singapore’s first parenting tech platform, supporting new and expecting parents through baby milestone tracking, localised resources, community engagement, and a curated marketplace of services and products. We are on a mission to empower confident parenthood, one family at a time.
Role Overview
We're looking for a Business Development Executive who’s energetic, confident, and passionate about growth. You'll play a key role in helping us acquire, onboard, and support local partners. If you’re someone who enjoys connecting with people, making things happen, and learning fast, this is for you.
Responsibilities- Identify and research potential B2B partners
- Conduct outreach via email, LinkedIn, and phone
- Pitch CradleNest’s featured partner model and close partnerships
- Assist in preparing proposals, pitch decks, and partnership onboarding materials
- Maintain and update CRM records
- Track outreach KPIs and help refine sales playbooks
- Attend meetings, expos, or events where relevant
- Diploma or Degree in Business, Marketing, Communications, or similar
- Strong verbal and written communication
- Comfortable with outreach and presenting ideas
- Detail-oriented, proactive, and eager to learn
- Confident working in a fast-paced, startup-style environment
- Bonus: Familiarity with Canva, Google Workspace, or CRM tools
- Opportunity to grow with an early-stage, high-impact startup
- Exposure to startup operations, strategic partnerships, and go-to-market execution
- Autonomy, ownership, and mentorship from the founder
- Purpose-driven work contributing to social and family wellbeing in Singapore
- Work-from-home flexibility
- Potential for promotion into a senior BD or partnerships lead role
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Key Responsibilities
1. Business Development and Sales
• Identify and pursue new business opportunities to generate leads and expand the company’s client base.
• Develop and implement effective sales strategies to achieve revenue targets...
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