Content Creator & Marketing Executive

apartmentEmpress Porridge placeBukit Merah scheduleFull-time calendar_month27/11/25

About Us

We are a fast-growing food & beverage group focused on delivering wholesome, family-friendly meals, innovative kids’ nutrition products, and modern lifestyle dining concepts. Our brands pride themselves on fresh ideas, heartfelt storytelling, and high-quality food experiences.

We’re looking for a creative, driven, and organised Content Creator & Marketing Executive to join our team and bring our brand stories to life across social media, digital platforms, and offline campaigns.

Role Overview

As a Content Creator & Marketing Executive, you will be responsible for developing engaging content that speaks to families, working professionals, and modern food lovers. You’ll work closely with our founders, kitchen operations team, designers, and photographers to produce daily and weekly content for launches, menus, campaigns, and social media.

Key Responsibilities

Content Creation

Develop high-quality content for Instagram, TikTok, Facebook, website, emails, and ads
Plan, film, and edit short-form videos (Reels/TikToks) featuring food, behind-the-scenes kitchen shots, and customer stories
Coordinate photo/video shoots—menu launches, kids’ meals, chef interviews, product features
Write compelling captions, scripts, marketing copy, and campaign narratives

Marketing & Campaigns

Plan and execute monthly marketing calendars
Strategize and manage paid social ads and performance reporting
Support new product/brand launches (e.g., new meal plans, festive menus, kid campaigns)
Create landing pages, newsletters, and promotional materials
Monitor social trends, competitor campaigns, and customer engagement data

Brand Building

Maintain consistent visual identity across brands
Help build brand communities—UGC, parenting groups, family-focused content
Engage customers authentically through stories, comments, and DMs
Requirements
1–3 years of experience in content creation, digital marketing, or social media management
Strong skills in video editing (CapCut/Premiere/Final Cut) & basic graphic design (Canva/Adobe)
Excellent command of English; ability to write fun, emotional, and persuasive copy
Creative eye for aesthetics, food styling, and storytelling
Comfortable working in a fast-paced environment with daily deadlines
Bonus: Experience in F&B, family/kids brands, or lifestyle brands
Bonus Skills (Nice to Have)
Basic photography
Experience running ads on Meta/TikTok
Familiarity with Shopify, Klaviyo, or simple CMS tools
Ability to plan and manage influencers/UGC creators
TikTok-native thinking: trends, hooks, scripts

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