Digital marketing Executive - Geylang

Job Summary:

The ideal candidate will possess a deep understanding of digital marketing trends, be adept at utilizing various platforms, and have a passion for promoting educational initiatives.

Responsibilities:

Social Media Management:

• Develop and implement social media strategies to enhance brand visibility.
• Create engaging content, manage posts, and interact with the audience across social platforms.

Content Creation:

• Generate compelling and relevant content for various digital channels, including the website, blog, and social media.
• Collaborate with internal teams to showcase Titan Tech Academy's achievements, programs, and events.

SEO and SEM:

• Optimize website content for search engines and manage Google Ad campaigns for effective online visibility.
• Conduct keyword research and analyze data to refine SEO and SEM strategies.

Email Marketing:

• Design and execute email marketing campaigns to nurture leads and engage with the audience.
• Monitor campaign performance, analyze results, and implement improvements.
• Analytics and Reporting:
• Utilize analytics tools to track, measure, and report on the performance of digital marketing campaigns.
• Provide insights and recommendations for continuous improvement.
• Partnerships and Collaborations:
• Explore and establish partnerships with relevant influencers, organizations, and platforms to broaden the academy's reach.

Qualifications:

• Minimum Polytechnic Diploma in Marketing, Digital Media, or a related field.
• Proven experience as a Digital Marketing Executive or similar role.
• In-depth knowledge of digital marketing channels, tools, and best practices.
• Proficiency in SEO, SEM, Google Analytics, and social media platforms.
• Strong content creation and copywriting skills.
• Familiarity with the education sector is a plus.
• Creative mindset with the ability to think outside the box.
• Excellent analytical and communication skills.
• 5 days work per week. Need to work on at least one weekend day.