Marketing Manager - Toa Payoh

About the role

The ideal candidate will have a strong background in marketing, excellent project management skills, and a deep understanding of both digital and traditional marketing tactics.

What you'll be doing

Strategy Development:

• Develop and implement integrated marketing and communications strategies aligned with business objectives and target audience needs.
• Conduct market research to identify trends, customer insights, and competitive analysis.
• Collaborate with cross-functional teams for cohesive and consistent messaging across all channels.

Campaign Management:

• Plan, execute, and manage multi-channel marketing campaigns (digital, print, social media, email, events, etc.).
• Oversee the creation of marketing materials, including content, graphics, and videos.
• Monitor and analyze campaign performance, making data-driven adjustments to optimize results.

Content and Creative Oversight:

• Work with creative vendors/partners to develop compelling content for target audiences.
• Ensure all marketing communications adhere to brand guidelines and maintain a consistent voice and tone.

Digital Marketing:

• Manage digital marketing efforts, including SEO/SEM, email marketing, social media, and online advertising.
• Utilize marketing automation tools to enhance campaign effectiveness and efficiency.
• Develop annual marketing roadmap and identify future brand enhancement and sales growth opportunities.

Internal Communications:

• Oversee and manage the internal communications strategy to drive engagement and promote the employer brand.
• Develop and disseminate corporate messages proactively within the business.
• Own content for internal communications.

Corporate Communications:

• Deliver communications campaigns for business units/divisions, coordinating with managers and partners.
• Manage budget and seek opportunities for increased external support.
• Develop marketing collateral, including writing content for copy and website.
• Act as custodian for the Corporate Brand, raising its profile, including on social media.

Budget Management:

• Develop and manage marketing budgets for cost-effective resource allocation.
• Track and report on budget performance, identifying areas for improvement and cost savings.

Stakeholder Collaboration:

• Collaborate with sales, product development, and other internal teams to align marketing initiatives with overall business goals.
• Build and maintain relationships with external partners, agencies, and vendors.

Performance Analytics:

• Establish KPIs and metrics to measure marketing campaign success.
• Generate regular reports on marketing performance, providing insights and recommendations for continuous improvement.

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing and communications, with a focus on integrated campaigns.
• Proven track record of managing successful marketing campaigns across multiple channels.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent project management and organizational skills.
• Proficiency in marketing automation and analytics tools (e.g., Google Analytics, HubSpot, Marketo).
• Exceptional written and verbal communication skills.
• Creative thinker with the ability to develop innovative marketing solutions.
• Strong team collaboration abilities.

What we offer

Additionally, we prioritize work-life balance and wellness and a range of health and wellbeing initiatives.

If you are excited about the prospect of joining our team and contributing to our continued success, we encourage you to apply now.