Toa Payoh - Assistant / Digital Marketing Manager

Duties and Supporting Responsibilities

Digital Marketing:

• Proactively plan creative, compelling, and targeted digital communications activity and campaigns
• Manage the creation and implementation of engaging content on the hotel’s website and social media channels, email campaigns and digital advertising.
• Collaborating with digital agency to plan and execute digital advertising including SEM, SEO, PPC, display ads and paid social ads to drive website traffic and conversions.
• Monitor and analyse the performance of OTAs platform and performance marketing providing regular reports and optimise the performance.
• Create and execute social media campaigns that will generate leads, drive quality traffic and fans/followers engagement
• Plan and execute monthly newsletter.
• Oversee photo and video shoot to develop creative assets to be implemented on digital and social channels.
• Community management on hotel’s social media accounts.
• Manage multiple social media accounts using Business Manager, HootSuite, etc.
• Generate monthly reports on social media performance with the ability to study and analyse figures to improve campaign performance.

Administration:

• Prepare monthly marketing reports related to digital marketing initiatives.
• Regular update on weekly marketing status report.
• Provide digital marketing services support for hotel’s key departments.
• Assist to evaluate requests for media stays (websites, bloggers, etc.) and digital advertising for the approval of the Director of Marketing and Communications

Qualifications:

• Minimum 3 - 5 years of experience in digital marketing role,

• Proficiency in digital marketing tools and platforms such as Google Analytics and social media management tools.
• Strong written and verbal communication skills, fluency in Chinese is preferred.
• Knowledgeable on OTAs platforms and Chinese social media channels is preferred.
• Ability to multitask, prioritise and meet tight deadlines in an agile environment.