Senior Executive, Marketing (Community Engagement and Partnerships)

You will be responsible for effectively advocating the Society’s cause, establishing the Society as a thought leader in matters relating to children, youth and family well-being and enhancing community outreach.

Job responsibilities will include:

• Strategise and execute integrated marketing campaigns that advance the Society’s fundraising and service programme goals, ensuring alignment with broader organisational objectives
• Work closely with internal and external stakeholders to ensure a cohesive and integrated approach across all Society-owned channels
• Lead content planning and development across digital platforms (Facebook, Instagram, LinkedIn and Youtube), creating compelling and engaging posts that drive awareness, community engagement and donor support
• Translate technical information into clear and digestible content that engages and adds value for diverse audience across platforms
• Craft persuasive content for collaterals such as mailers, newsletters and social posts
• Collaborate with designers to conceptualise and produce visually compelling campaign assets and marketing materials that align with brand guidelines
• Launch and optimise targeted digital ad campaigns across Meta and Google platforms to maximise campaign reach, visibility and conversions
• Manage campaign-specific microsites and landing pages, ensuring intuitive navigation, mobile optimisation and brand consistency
• Support Society-wide events with photography and video coverage as needed
• Track and analyse campaign performance across channels, translating data into clear reports with actionable insights to refine strategies and improve effectiveness
• Oversee campaign timelines and budget allocation, ensuring optimal use of resources for maximum ROI

Requirements:

• Degree holder with a minimum of three years of relevant working experience, preferably in brand or events marketing
• Proven experience in developing and executing integrated digital marketing campaigns, content creation and data analysis
• Knowledge of digital marketing and CMS platforms such as Meta Business Suite, Ads Manager, Google Ads, Google Analytics and WordPress
• Excellent communication, project management and organisational skills
• Strong copywriting skills with the ability to craft clear, engaging and audience-appropriate content across various platforms and formats
• Ability to think strategically, prioritise tasks and manage multiple projects simultaneously
• Alignment with the Society’s core values of compassion and care, commitment, professionalism, integrity and openness to change