Marketing and Admissions Manager – Japanese Market

The incumbent will take full ownership of the admissions pipeline, customer journey, and market expansion initiatives, while working closely with internal stakeholders to ensure alignment and delivery of business objectives.

Job Description

• Develop and implement a comprehensive strategy to drive enrolment growth and market share within the Japanese segment
• Own and be accountable for enrolment targets, conversion rates, and student pipeline performance
• Analyse data and trends to identify gaps, opportunities, and areas for improvement
• Provide regular performance

• Oversee the full admissions lifecycle from lead generation to enrolment conversion
• Ensure a high-quality, consistent, and personalised experience for Japanese families
• Review and optimise admissions processes to improve efficiency and conversion rates
• Manage complex cases, including parent concerns, negotiations, and escalations

• Act as the key liaison between Marketing, Customer Service (CS), School Leaders, and Academic teams
• Drive alignment across teams to ensure enrolment targets and service standards are met
• Influence and guide internal stakeholders on market-specific strategies and initiatives
• Support leadership in strategic planning for new centre openings or programme launches

• Lead efforts in building and maintaining strategic partnerships with Japanese corporations, relocation agencies, embassies, and community groups
• Identify and develop new channels for student acquisition and brand visibility
• Drive corporate engagement initiatives to position EtonHouse as a preferred education provider
• Monitor competitor activities and market trends to refine positioning strategies

• Develop and oversee targeted marketing campaigns for the Japanese market across online and offline channels
• Ensure all marketing materials and communications are culturally relevant and aligned with brand positioning
• Collaborate with the marketing team to drive lead generation and brand awareness
• Track campaign performance and optimise based on data insights

• Provide guidance, mentorship, and support to admissions/marketing team members where applicable
• Set clear expectations, monitor performance, and drive accountability within the team
• Identify training needs

• Lead the planning and execution of strategic events (e.g. open houses, roadshows, community engagements)
• Represent EtonHouse at key Japanese community platforms and networking events
• Drive initiatives that strengthen engagement and long-term relationships within the Japanese community

Qualifications:

• At least possess a Bachelor’s degree in Business, Marketing, Education, or related field
• Fluency in Japanese and English (spoken and written) is essential
• Minimum 5–8 years of experience in admissions, marketing, or business development, preferably in the education sector
• Proven track record in driving enrolment growth and managing stakeholder relationships
• Strong understanding of the Japanese expatriate community in Singapore
• Leadership experience with ability to influence and drive outcomes