Choa Chu Kang - Senior Digital Marketing Executive

Edgeline Planners Pte Ltd is a dynamic interior design and renovation company committed to delivering innovative design solutions. We are seeking a talented and results-driven Senior Digital Marketing Executive to join our team and lead our digital marketing initiatives, helping us grow our brand presence and generate high-quality leads.

Your Key Responsibilities:

• Lead Digital Campaigns: Manage and grow our presence across LinkedIn, Facebook, Instagram, YouTube, TikTok, and other platforms. Create, design, and edit engaging posts that resonate with our audience.
• Plan & Execute Content: Develop monthly social media calendars and run campaigns with clear objectives, KPIs, timelines, and budgets.
• Engage & Nurture Community: Handle daily social media interactions, respond promptly to followers, and turn feedback into opportunities.
• CRM & Audience Growth: Use CRM tools to build awareness, grow followers, and strengthen connections with our audience.
• Innovate & Optimize: Explore new technologies and creative tools to boost campaign efficiency and effectiveness.
• Measure & Report Performance: Track campaign results, analyze ROI and KPIs, and generate actionable insights for continuous improvement.
• Stay Ahead of Trends: Keep up with the latest digital marketing trends, share insights, and recommend innovative strategies to enhance our marketing impact.

• Degree/Diploma in Marketing, Social Media, Communications, or a related field.
• Hands-on experience running social media campaigns (Facebook Ads, Google Ads, SEO/SEM) with a creative flair for producing engaging, customer-attracting posts and campaigns.
• Familiar with website and marketing analytics tools (e.g., Google Analytics).
• Skilled in content development – able to design visuals, short-form videos, and digital assets using popular tools/apps.
• Bonus: Knowledge of Adobe Suite (Premiere Pro, After Effects, Photoshop, Illustrator) and Canva.
• A proactive self-starter who can thrive with minimal supervision and adapt to challenges.
• Strong communication and interpersonal skills with the ability to work across teams.
• Organized and deadline-driven, with solid skills in MS Office (Word, Excel, Outlook, PowerPoint).
• Added advantage: Basic understanding of the Interior Design & Renovation industry.