eCommerce & Digital Marketing Senior Executive/ Assistant Manager - Toa Payoh

Are you passionate about driving eCommerce growth, crafting compelling digital campaigns, and delivering standout customer experiences online? We are seeking a results-driven, creative, and strategic eCommerce & Digital Marketing Senior Executive/ Assistant Manager to play a pivotal role in executing our digital and eCommerce vision, while leading key online product launches and performance marketing efforts.

A solid grasp of brand storytelling, content creation, and eCommerce operations is essential.

If you thrive in fast-paced environments and are excited about shaping the future of beauty tech in Asia, this is the opportunity for you.

Responsibilities

• Develop and manage the brand’s eCommerce strategy for Singapore and potential new markets in APAC, across brand.com and major marketplaces (e.g. Shopee, Lazada).
• Lead day-to-day operations of the eStore and marketplace platforms, including storefront updates, product listings, order fulfillment, and customer service.
• Monitor and maintain accurate eCommerce content (products, pricing, promotions) across all platforms.
• Plan and execute tactical promotions, mechanics, and campaigns to drive traffic, conversions, and sales growth.
• Liaise with external vendors and developers to troubleshoot technical issues, optimize site performance, and evolve backend operations.
• Analyze and review product and campaign performance to improve ROI and inform future strategies.

• Develop and execute full-funnel digital marketing strategies to drive brand awareness, customer acquisition, and retention.
• Plan, conceptualize, and storyboard short-form video content, aligned with brand messaging and campaign goals.
• Host and manage livestreaming sessions on platforms like TikTok, engaging directly with the audience during product launches and online sales (when necessary).
• Craft engaging and on-brand content across all channels, including paid media, social media, blog articles (SEO-optimized), and EDMs.
• Manage and optimize paid advertising campaigns across platforms to maximize visibility and conversions.
• Collaborate with internal teams (eCommerce, Trade Marketing, Creative) to execute product launches and brand campaigns effectively.

• Identify, engage, and manage relationships with KOLs, creators, and brand ambassadors.
• Oversee end-to-end execution of influencer-led marketing initiatives and co-branded campaigns.
• Build and nurture long-term relationships with content creators, including support for live activations and events.

• Produce monthly reports to evaluate brand and competitor performance, offering actionable insights and identifying new growth opportunities.
• Stay up-to-date with industry trends, digital innovations, platform updates, and consumer behaviour to keep the brand ahead of the curve.

• Degree or diploma in Marketing, Business, Communications, or a related field.
• Minimum 3 years of experience in eCommerce and digital marketing, preferably in the FMCG, beauty, or lifestyle industry.
• Proven track record in managing eStore platforms (Shopify is a plus) and online marketplaces such as Shopee and Lazada.
• Strong grasp of digital and social media platforms, including experience with livestreaming and paid media tools.
• Excellent copywriting and storytelling skills, with a flair for crafting persuasive marketing content.
• Familiar with tools like Google Analytics; basic knowledge of Adobe Illustrator or image-editing tools (e.g., Photopea) is a plus.
• Highly organized, detail-oriented, and results-focused with strong project management skills.
• Proactive, resourceful, and able to work independently in a dynamic, fast-paced team environment.
• Confident and charismatic communicator, comfortable being on camera and engaging live audiences.