Marketing Executive - Pasir Ris - ref. b5382023

This role offers an exciting opportunity to blend creativity with strategic thinking in a dynamic retail and sports environment.

DUTIES & RESPONSIBILITIES

• Plan and implement marketing campaigns to support product launches, seasonal promotions, and MST Golf Lab initiatives.
• Ensure marketing activities are aligned with sales objectives, retail calendars, and inventory plans.
• Monitor campaign performance and provide regular updates to internal stakeholders.

• Develop marketing content for email newsletters, websites, and social media, tailored to the golf enthusiast audience.
• Collaborate with golf coaches to produce engaging content such as tips, tutorials, and coach spotlights for MST Golf Lab.
• Ensure consistent brand tone, visuals, and messaging across all platforms.

• Create, schedule, and manage posts across social media channels (e.g., Instagram, Facebook, TikTok).
• Monitor platform performance and engage with followers by responding to messages, comments, and mentions.
• Stay up to date with digital trends and golf-related conversations to maintain brand relevance.

• Identify and liaise with golf content creators, influencers, and media partners for collaboration opportunities.
• Coordinate product sponsorships, giveaways, and brand ambassador programs to amplify outreach.
• Track results of partnerships and propose improvements based on engagement metrics.

• Assist in promoting and executing in-store events, golf demo days, tournaments, and customer engagement activities.
• Coordinate logistics including event setup, materials, communication, and follow-ups with attendees.
• Capture photos and videos during events for use in post-event marketing content.

• Provide administrative support for marketing operations including invoicing, vendor coordination, and file organization.
• Assist in managing marketing calendars, reports, and campaign archives for internal review and plaining.

Experience and Skills:

• Minimum Diploma in Marketing, or equivalent.
• 1–2 years of marketing experience (campaign planning, creative development or digital marketing) in retail, sports, lifestyle, or golf-related sectors preferred.
• Proficiency in Microsoft Office (PowerPoint, Excel), and design tools such as Canva or CapCut.
• Knowledge of digital marketing and social media trends.
• Excellent communication and interpersonal skills
• Self-starter with excellent time management and multitasking ability.
• A passion for golf or an interest in the golf lifestyle is a plus.