Product Marketing Manager - CAPI and Paid Messaging Mid-Market

This role is responsible for the monetization of Conversions API and Paid Messaging focused on Whatsapp. This person will represent the advertiser perspective to drive product strategy, product innovation, product testing and the creation of go-to-market plans specific to APAC Mid-Market, coordinating cross-functional teams to bring great solutions to businesses and the community.

• Play a primary role in rolling out holistic business strategy for Conversions API and Paid Messaging in Asia Pacific Mid-Market
• Create semi-annual plans to drive revenue growth for APAC
• Develop detailed go-to-market strategies and communications for focus solutions
• Distill market feedback into market intelligence that informs product roadmap
• Partner with markets to develop business solutions that educate and inspire internal and external partners
• Working collaboratively with the Global Product Marketing Team (Business Product Marketing) and activating through Country Product Marketing Leads is required for all of the above activities

• 6+ years of product marketing, business strategy, or product management experience
• Experience setting strategic direction and executing go-to-market plans
• Experience in partnering and influencing a cross-functional team
• Understanding of the advertising industry and value propositions
• Exceptional communication and presentation skills
• BA/BS degree
• Multidisciplinary background including business strategy, product marketing and analytical skills

• Knowledge in Enterprise Go-To-Market, specific to the Paid Messaging space

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