[ref. f92285004] Bukit Merah - Web Product Manager

1. Product Execution & Digital Growth

• Website & Platform Ownership: Lead the end-to-end product lifecycle for the company’s digital storefront (WordPress/WooCommerce), including product listings, UX/UI optimization, and checkout flow enhancements.
• Go-to-Market (GTM) Execution: Drive product launch readiness, ensuring alignment across pricing, promotions, content, and customer segments.
• Growth Experiments & Optimizations: Collaborate with tech and marketing teams to implement growth loops, run A/B tests, and continuously iterate for improved conversion and retention.

1. Technical Product Management (E-Commerce & CRM)

• Platform Enhancements: Prioritize and manage backlogs for feature improvements, plugins, and integrations that support sales, inventory, and fulfillment processes.
• CRM Product Development: Support internal development of a scalable CRM system that integrates B2C and B2B workflows (e.g., invoicing, business account handling, sales automation).
• System Integrations: Work with developers to ensure seamless data flow between website, CRM, inventory systems, and analytics platforms.
• Performance Monitoring: Define KPIs, track platform health, conversion funnels, and customer journeys using tools like GA4, Hotjar, or similar.

1. Market Research & Product Insights

• User & Market Research: Conduct qualitative and quantitative research to uncover customer needs across both B2C and B2B segments.
• Competitive & Industry Analysis: Benchmark against competitors and identify gaps in offerings or user experience to inform roadmap decisions.
• Data-Driven Roadmapping: Use customer feedback, analytics, and stakeholder input to shape product enhancements and growth priorities.

1. Cross-Functional Product Leadership

• Stakeholder Alignment: Translate business objectives into product priorities by working closely with sales, operations, marketing, and engineering teams.
• Execution Management: Drive sprint planning, backlog grooming, and UAT processes with internal developers and external vendors.
• Reporting & Recommendations: Deliver clear product reports, improvement suggestions, and impact analyses to the Lead Product Manager and key stakeholders.

Requirements

Experience:

• 3+ years in product management, e-commerce platforms, or digital product development roles.
• Proven track record managing digital products or storefronts (WordPress, WooCommerce, Shopify, or similar).
• Experience working with internal tech teams and understanding of front-end/back-end coordination.
• Exposure to CRM systems or internal tool development (Salesforce, HubSpot, or custom CRM).
• Understanding of both B2C and B2B digital workflows is preferred.

Skills:

• Product Management: Strong in backlog management, user stories, acceptance criteria, and stakeholder communication.
• Technical Acumen: Familiar with REST APIs, third-party plugins, CMS logic, and basic debugging or QA testing.
• Analytics & Optimization: Skilled in using GA4, Data Studio, and A/B testing tools to drive conversion and retention improvements.
• System Thinking: Able to identify gaps across systems (e.g., website, CRM, inventory) and propose scalable, efficient solutions.
• Project Execution: Comfortable with Agile methodologies, sprint ceremonies, and cross-functional delivery.