Key Account Executive (FMCG/West/Modern trade) JY - Yishun
RS RECRUITMENT AGENCY LLP Yishun Permanent
Account & Relationship Management
- Build and maintain productive, long-term relationships with key customers across modern and traditional trade channels as required.
- Understand customer needs and market dynamics to deliver tailored solutions that maximize business outcomes.
- Be the primary contact for customers, ensuring satisfaction and resolving any issues promptly.
- Drive business growth across multi-channel (online and offline) through effective sales strategies and execution.
- Achieve and exceed sales targets by promoting our Principals' brands with key accounts.
- Analyze category trends and competitor activities working closely with the Principal to identify opportunities for growth.
- Prepare accurate sales forecasts and volume plans in alignment with the company’s, Principal’s, & customers aligned targets .
- Co-develop joint business plans (JBP) along with promotional calendars in collaboration with customers, Principal’s and internal stakeholders.
- Monitor stock levels and ensure timely replenishment and availability of products.
- Plan and execute promotional activities (discounts, product placements, etc.) to drive sales and maximize ROI.
- Analyze trade spend effectiveness and ensure promotion spending do not exceed aligned budget with the Principal.
- Negotiate promotions & display agreements to optimize product visibility and sales impact.
- Work closely with internal teams( supply chain, finance) to ensure seamless execution of business plans and promotional activities.
- Act as the link between customers and Principal/internal teams, facilitating communication and addressing any operational or commercial issues.
- Analyze sales data, customer performance, and market trends to provide actionable insights to both customers and internal teams.
- Prepare and present detailed reports on account performance, identifying opportunities for growth and areas for improvement.
Requirements:
- Proven experience in FMCG account management, with strong knowledge of modern and traditional trade channels.
- Experience managing accounts such as NTUC, Sheng Siong, or DFI is highly preferred.
- Strong commercial acumen, critical thinking, and problem-solving abilities.
- Demonstrated leadership in end-to-end account management, including commercial and operational aspects.
- Excellent communication and negotiation skills, with fluency in English.
- Strong people management skills, with the ability to work cross-functionally and across teams.
- Proficiency in MS Office tools and strong data analysis capabilities.
- Immediate availability is preferred.
RS Recruitment Agency LLP | EA Licence no.: 17C8809
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