Key Account Executive (FMCG/West/Modern trade) JY - Yishun

apartmentRS RECRUITMENT AGENCY LLP placeYishun descriptionPermanent calendar_month 
Account & Relationship Management
  • Build and maintain productive, long-term relationships with key customers across modern and traditional trade channels as required.
  • Understand customer needs and market dynamics to deliver tailored solutions that maximize business outcomes.
  • Be the primary contact for customers, ensuring satisfaction and resolving any issues promptly.
Sales & Business Development
  • Drive business growth across multi-channel (online and offline) through effective sales strategies and execution.
  • Achieve and exceed sales targets by promoting our Principals' brands with key accounts.
  • Analyze category trends and competitor activities working closely with the Principal to identify opportunities for growth.
Strategic Planning & Forecasting
  • Prepare accurate sales forecasts and volume plans in alignment with the company’s, Principal’s, & customers aligned targets .
  • Co-develop joint business plans (JBP) along with promotional calendars in collaboration with customers, Principal’s and internal stakeholders.
  • Monitor stock levels and ensure timely replenishment and availability of products.
Promotion & Trade Spend Optimization
  • Plan and execute promotional activities (discounts, product placements, etc.) to drive sales and maximize ROI.
  • Analyze trade spend effectiveness and ensure promotion spending do not exceed aligned budget with the Principal.
  • Negotiate promotions & display agreements to optimize product visibility and sales impact.
Cross-functional Collaboration
  • Work closely with internal teams( supply chain, finance) to ensure seamless execution of business plans and promotional activities.
  • Act as the link between customers and Principal/internal teams, facilitating communication and addressing any operational or commercial issues.
Data Analysis & Reporting
  • Analyze sales data, customer performance, and market trends to provide actionable insights to both customers and internal teams.
  • Prepare and present detailed reports on account performance, identifying opportunities for growth and areas for improvement.

Requirements:

  • Proven experience in FMCG account management, with strong knowledge of modern and traditional trade channels.
  • Experience managing accounts such as NTUC, Sheng Siong, or DFI is highly preferred.
  • Strong commercial acumen, critical thinking, and problem-solving abilities.
  • Demonstrated leadership in end-to-end account management, including commercial and operational aspects.
  • Excellent communication and negotiation skills, with fluency in English.
  • Strong people management skills, with the ability to work cross-functionally and across teams.
  • Proficiency in MS Office tools and strong data analysis capabilities.
  • Immediate availability is preferred.
Yee Jie Ling Jaslin | EA Reg. no.: R1440114

RS Recruitment Agency LLP | EA Licence no.: 17C8809

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