Key Account Executive (FMCG/West/Modern trade) JY - Yishun

• Build and maintain productive, long-term relationships with key customers across modern and traditional trade channels as required.
• Understand customer needs and market dynamics to deliver tailored solutions that maximize business outcomes.
• Be the primary contact for customers, ensuring satisfaction and resolving any issues promptly.

• Drive business growth across multi-channel (online and offline) through effective sales strategies and execution.
• Achieve and exceed sales targets by promoting our Principals' brands with key accounts.
• Analyze category trends and competitor activities working closely with the Principal to identify opportunities for growth.

• Prepare accurate sales forecasts and volume plans in alignment with the company’s, Principal’s, & customers aligned targets .
• Co-develop joint business plans (JBP) along with promotional calendars in collaboration with customers, Principal’s and internal stakeholders.
• Monitor stock levels and ensure timely replenishment and availability of products.

• Plan and execute promotional activities (discounts, product placements, etc.) to drive sales and maximize ROI.
• Analyze trade spend effectiveness and ensure promotion spending do not exceed aligned budget with the Principal.
• Negotiate promotions & display agreements to optimize product visibility and sales impact.

• Work closely with internal teams( supply chain, finance) to ensure seamless execution of business plans and promotional activities.
• Act as the link between customers and Principal/internal teams, facilitating communication and addressing any operational or commercial issues.

• Analyze sales data, customer performance, and market trends to provide actionable insights to both customers and internal teams.
• Prepare and present detailed reports on account performance, identifying opportunities for growth and areas for improvement.

Requirements:

• Proven experience in FMCG account management, with strong knowledge of modern and traditional trade channels.
• Experience managing accounts such as NTUC, Sheng Siong, or DFI is highly preferred.
• Strong commercial acumen, critical thinking, and problem-solving abilities.
• Demonstrated leadership in end-to-end account management, including commercial and operational aspects.
• Excellent communication and negotiation skills, with fluency in English.
• Strong people management skills, with the ability to work cross-functionally and across teams.
• Proficiency in MS Office tools and strong data analysis capabilities.
• Immediate availability is preferred.

RS Recruitment Agency LLP | EA Licence no.: 17C8809