[ref. b23481317] Assistant Senior Manager/ Senior Manager, Content & AI Media - Toa Payoh

Company description:

The National University of Singapore is the national research university of Singapore. Founded in 1905 as the Straits Settlements and Federated Malay States Government Medical School, NUS is the oldest higher education institution in Singapore

Job description:

• Lead the development and delivery of high-quality content across platforms (web, social media, video, print, and digital campaigns), aligned with the School's strategic communication priorities
• Collaborate with faculty, students, freelancers, and internal stakeholders to produce timely, accurate, and engaging stories about the School of Computing's research, impact, and community
• Create and maintain an editorial calendar aligned with strategic communication priorities and events
• Ensure consistency in voice, tone, branding, and messaging across all communications outputs
• Utilize Generative AI tools (e.g. ChatGPT, DALL·E, Claude, Sora) to ideate, draft, and refine content rapidly and at scale
• Translate complex academic and technical content into accessible, compelling narratives for general and specialist audiences
• Manage freelance writers, editors, photographers, and other vendors to support content development across multiple formats
• Support media relations efforts by identifying newsworthy stories, preparing media materials, and coordinating interviews when required
• Track content performance and engagement analytics, using insights to optimise storytelling strategies and platform effectiveness
• Ensure all communications are aligned with NUS branding and communications guidelines
• Support other Communications team initiatives and special projects as assigned.

• A recognised degree in Communications, Journalism, Media, Computing, Engineering, or a related field
• At least 5 years of experience in content creation, editorial strategy, or digital media, including a minimum of 2-3 years in a senior or lead role
• Strong command of English, with strong writing, editing, and storytelling skills across formats
• Proven ability to distil complex research or technical material into clear and engaging content
• Experience managing contributors and vendors, with strong project management and organisational skills
• Ability to lead content strategy, manage multiple priorities, and deliver under tight deadlines
• A creative mindset with a strong visual and narrative sense, and attention to detail
• Proficiency with data and analytics tools to evaluate content performance
• Familiarity with CMS platforms, social media tools, and content scheduling platforms
• Experience using generative AI tools to enhance content development is an advantage.

More Information

Job requisition ID : 30005