Strategic Application Marketing Executive (Yishun)

JOB DESCRIPTION

Reports to: Strategic Marketing Manager

Functional Relationships with:

Sales Account Officers, Product Marketing, Marketing and Communication, Strategic Planning members in ASEAN and India, Global Business Development and Application teams for technical and market interfaces

POSITION PROFILE:

Job Site: Yishun

The successful candidate will:

An engineering background is highly advantageous.

Key Duties & Responsibilities:

• Conduct market intelligence, industry tracking, and environmental scanning across assigned applications and regions
• Develop market analysis, application roadmaps, and ecosystem mapping to support regional application strategies with Application Marketing and CFTs
• Perform business, sales, and opportunity analysis to support decision‑making and KPI tracking
• Identify TAM / SAM by application and ensure alignment with sales data accuracy
• Develop and maintain dashboards, reports, and visualizations (e.g. Power BI), including application market databases and portals
• Ensure data consistency and accuracy, and prepare monthly, quarterly and ad‑hoc reports for Application CFTs and Management
• Support VOC collection and validation through structured analysis against market trends and application directions
• Translate VOC, customer and market inputs into actionable market intelligence, contributing to Needs Roadmap (NRM) and Product Roadmap alignment with internal key stakeholders
• Work closely with Application Marketing Engineers and CFT to integrate technical insights with market data and support discussions through clear, data‑backed visualizations
• Prepare materials to facilitate internal training, reviews, and strategic discussions

Ability / Competency Required:

• Bachelor’s degree or above in Business, Marketing, Economics, Engineering, or related disciplines.
• 2-3 years of experience in data analytics, market research, business analysis, strategic marketing, or related roles is preferred. Fresh graduates may be considered for this role.
• Strong analytical and logical thinking capability.
• Ability to transform and structure data into meaningful information and interpret it to generate actionable market insights.
• Proficient in MS Excel and PowerPoint; Power BI or other data visualization tools are required.
• Good communication and stakeholder management skills.