Bedok - Assistant Manager, Digital Marketing

This role will be responsible for driving measurable results across performance marketing, website and business analytics, and search engine optimization (SEO) initiatives. The ideal candidate combines strong analytical skills with a deep understanding of digital marketing channels and website performance to optimize customer acquisition.

Job Description

• Plan, execute, and optimize paid digital campaigns across channels including Google Ads, Meta, and programmatic platforms.
• Manage campaign budgets to maximize ROI and CPA efficiency.
• Conduct A/B testing for creatives, audiences, and bidding strategies.
• Collaborate with creative and content teams for ad copy, assets, and landing page development.
• Manage and coordinate with the digital marketing agency on a regular basis to ensure campaign alignment, performance tracking, and timely execution.

• Oversee the website’s performance, including traffic analysis, page performance, and bounce rates.
• Use tools such as Google Analytics (GA4), Adobe Analytics to gather actionable insights.
• Build and use analytics tools (e.g. Google Analytics, Adobe Analytics, CRM dashboards) to derive insights and support decision-making.
• Develop and maintain dashboards and reports on marketing KPIs using tools like Power BI and Looker Studio.
• Collaborate with product technology team to optimize and set up to improve technical performance.

• Conduct keyword research and SEO audits to drive organic traffic growth.
• Manage both on-page and off-page SEO strategies including content optimization, link building, and technical SEO improvements.
• Work with content team to develop SEO-optimized landing pages, and web content.
• Monitor keyword rankings, organic traffic trends, and competitor SEO strategies.

• Administrative tasks such as processing invoices, accruals, etc.
• Provide regular and ad-hoc analytics reports and data requests.
• Organize and manage digital files and assets, shared drives, and team files.
• Provide general marketing support when needed.
• Support contract management and other legal/administrative marketing documents.

• Diploma in Marketing, Business, Data Analytics, or a related field; a Bachelor's degree is a plus.
• 2–4 years of experience in digital marketing, with relevant experience in performance marketing, data analytics and search engine optimization (SEO).
• Proficiency in tools including Power BI, Adobe Analytics, Meta Business Suite, Excel and Google applications such as Google Analytics, Tag Manager, Search Console, Lighthouse, Ads Manager, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and project management abilities.
• Familiarity with HTML/CSS is a plus but not required.

• Experience working with ecommerce websites.
• Familiarity with data visualization tools such as Power BI

• Performance Marketing: CPA, ROAS
• Analytics & SEO: Improving overall traffic to website & timeliness to providing data & dashboards
• Data management: Build dashboard and filing system for relevant data points