Senior marketing executive

Position Overview:

This position requires a passion for marketing, excellent organizational skills, and a strong understanding of the retail industry.

Job Scope:

• Oversee and spearhead creative strategies for Company’s digital platforms such as Web Domain, Social Platforms, eDM, Instagram, TikTok etc.
• To maintain relationships with industry media players to garner organic editorials and to manage yearly advertorials with allocated budget.
• To oversee junior and ensuring work processes are seamless such as Public relation giftings, churning of collaterals, copywriting of Press Releases etc.
• To execute and oversee events, exhibitions, and product launches to increase brand awareness and engagement .
• To manage media opportunities such as KOL or industry accounts to increase exposure for the company’s product offerings.
• To maintain any ongoing campaigns with industry partners to avoid conflict of interests and ensuring promotional periods to maximise digital traction and translating to sales.
• To collate and prepare monthly or annually Marketing Reports.
• To synergise strategies with data collected in order to maximise digital gains.
• To be involved with Photography with Human + Space.
• Reporting to Direct Supervisor for ideas and strategies based on past creatives and to re-think of successful ideas aligned with Company’s goal.
• To book keep necessary information and keep on track such as Annual Budget, Sponsor Inventory Amount.
• To be well-verse with Creative Cloud in order to churn graphics or collaterals of sort for digital and offline materials.

Requirements:

• Bachelor degree in Marketing, Business Administration, or related field.
• 3 years of experience in marketing roles, with a proven track record of success in developing and executing marketing strategies.
• Strong understanding of digital marketing channels and tools, including Google Analytics, CRM software, and marketing automation platforms.
• Up-to-date with the latest trends and best practices in online marketing and measurement