Event Sales Coordinator

Job Scope & Responsibilities

An Event Sales Coordinator supports the sales team in driving revenue for events (conferences, trade shows, exhibitions, corporate events) by managing leads, client communications, and sales logistics.

Key Duties:

Sales Support & Lead Management

Handle inbound inquiries (emails, calls) from sponsors, exhibitors, and attendees.

Qualify leads and pass them to sales executives.

Maintain CRM (Salesforce, HubSpot) with updated client records.

Client Coordination & Relationship Management

Prepare and send proposals, contracts, and invoices.

Follow up with clients for payments and contract confirmations.

Assist in resolving client issues before/during/after events.

Event Logistics & Operations Support

Coordinate booth/sponsorship allocations with the operations team.

Ensure exhibitor/sponsor deliverables (logos, branding, tickets) are processed.

Assist in on-site event coordination if required.

Administrative & Reporting Tasks

Track sales metrics (leads, conversions, revenue).

Generate reports for management on sales performance.

Process payments and manage invoicing.

Marketing & Promotions Assistance

Work with marketing to distribute promotional materials.

Support email campaigns and social media outreach for sales.

Requirements & Minimum Experience

Education & Skills

Education: Diploma or degree in Marketing, Business, Events, or Hospitality (preferred but not mandatory).

Experience:

Mid-level: 2+ years in event sales, sponsorship sales, or B2B sales coordination.

Technical Skills:

CRM software (Salesforce, HubSpot).

Microsoft Office (Excel, PowerPoint, Word).

Basic knowledge of email marketing tools (Mailchimp, Eventbrite).

Soft Skills

✔ Strong communication & interpersonal skills (for client handling).

✔ Highly organized & detail-oriented (managing multiple clients/deadlines).

✔ Ability to work under pressure & tight deadlines.

✔ Basic negotiation & persuasion skills (upselling sponsorships).