Digital Marketing Manager (Campaign, Website/SEO Performance, DMO)

• Strong working knowledge of SEO/SEM and digital analytics tools (e.g. Google Analytics) with proficient in Canva, PowerPoint, Microsoft Office, and WordPress.
• Familiarity with CRM platforms and email marketing tools, social media platforms and content development

Job Description

The ideal candidate is proactive, detail-oriented, and thrives in a collaborative, fast-paced environment. They are not afraid to ask questions, voice ideas, or seek clarity—comfortable managing multiple workstreams while adapting to shifting priorities.

Roles and Responsibilities:

As part of the Marketing & Communications team, the successful candidate will work closely with teammates and report to the SVP, Marketing & Communications to support the development and execution of group-wide initiatives across multiple entities.

• Develop and implement marketing strategies to promote products, services, and brand awareness across the Group
• Create compelling and audience-relevant content for various marketing channels, including social media, websites, email newsletters, and printed materials
• Collaborate with internal stakeholders to conceptualise and execute marketing campaigns and initiatives, including coordinating logistics for events and activations
• Design and manage content strategies aligned with target audience segments and business objectives
• Plan and execute marketing campaigns across digital, social, and offline channels—such as websites, newsletters, and social media platforms
• Develop and manage SEO/SEM strategies to enhance website traffic and generate qualified leads
• Maintain and execute the marketing content calendar across platforms and brands
• Track, analyse, and report on campaign performance using Google Analytics and other tools
• Support the planning and execution of internal and external events, from pre-event preparation to on-site coordination and post-event follow-up
• Draft and localise content in both English and Chinese for digital, print, and social media use
• Ensure consistency in messaging and visual identity across all communication materials and brand touchpoints
• Stay up to date with evolving marketing trends, tools, and industry best practices to support continuous improvement and innovation

Requirements:

• Diploma/Bachelor’s degree in Marketing, Communications, Business, or a related field
• Min. 5 years of relevant experience in a marketing or communications role
• Proficient in Canva, PowerPoint, Microsoft Office, and WordPress
• Familiarity with CRM platforms and email marketing tools
• Strong working knowledge of SEO/SEM and digital analytics tools (e.g. Google Analytics)
• Bilingual fluency in English and Chinese (written and spoken) is essential to liaise with internal Chinese speaking stakeholders
• Experience managing corporate events, from planning through execution
• Familiarity with social media platforms and content development
• Strong organizational skills with the ability to manage multiple priorities and deadlines