Product Manager - Toa Payoh

ELLO Product Manager Responsibilities

The Product Manager plays a critical role in bridging vision with execution — ensuring that what we build not only works but also resonates with the market and delivers business impact.

• Collaborate closely with the Product Owner (Founder) and Design Team to define and prioritize roadmap items.
• Write clear and structured tickets:
• Define the “what” and “why” for each task.
• Specify acceptance criteria and success metrics.
• Assign priority and effort levels.
• Attach supporting materials (Figma links, screenshots, videos, documents).
• Ensure clear structuring: epics → stories → sub-tasks.
• Host sprint planning with engineers, QA, and designers:
• Review and prioritize backlog.
• Address potential blockers.
• Discuss feasibility and dependencies.
• Set sprint goals and outcomes.
• Groom the product backlog regularly with the team.
• Manage A/B test planning:
• Define experiment hypotheses, control, and variant groups.
• Present findings and next steps to the team.

• Conduct competitive benchmarking against smart home and AI camera players.
• Stay updated on industry trends (AI, computer vision, smart home standards, consumer privacy).
• Run customer discovery activities:
• Interviews with core target audience (e.g., mothers, families, pet owners).
• Surveys and structured feedback collection.
• Monitor competitor launches, pricing, and positioning.

• Translate ELLO’s vision into actionable product strategies.
• Define and maintain user personas and customer journeys.
• Prioritize roadmap items based on business value (user adoption, revenue potential, retention, differentiation).
• Align roadmap with go-to-market strategy (crowdfunding launch, investor milestones, retail readiness).
• Ensure features resonate with real user needs - not just technical possibilities.

• Define and track KPIs at both product and business levels:
• Activation (successful onboarding).
• Engagement (chat interactions, daily/weekly usage).
• Retention (churn, recurring subscriptions).
• Reduction in false alerts / noise.
• Use analytics to validate roadmap decisions and A/B test outcomes.
• Share key metrics in sprint reviews and stakeholder updates.

• Partner with Marketing for product positioning, feature launches, and storytelling.
• Work with Sales/Partnerships to ensure feature sets meet partner requirements.
• Support Customer Success/Support with training materials, FAQs, and product updates.
• Maintain consistent communication between all teams to ensure alignment.

• Own beta testing programs and early adopter feedback loops.
• Collect, triage, and prioritize feature requests and bug reports.
• Translate feedback into backlog items and roadmap adjustments.
• Ensure every release has a post-mortem review (what worked, what didn’t, what’s

next).

• Maintain a 3–6–12 month roadmap, balancing quick wins and long-term bets.
• Work with the founder on investor-facing updates tied to product milestones.
• Explore adjacent opportunities (Matter integration, smart home interoperability, subscription growth).
• Continuously validate that ELLO’s product direction stays ahead of evolving market

needs.

Outcome:

The PM ensures ELLO builds the right product, the right way, at the right time.