[ref. q2914616] Geylang - Senior Marketing Executive
MYREPUBLIC LIMITED Geylang Full-time
RocketBusiness, a division of MyRepublic Mobile, is dedicated to empowering small businesses and startups in Singapore with a comprehensive suite of digital services including marketing, accounting, HR, banking, and more. We're looking for a proactive and detail-oriented Marketing Executive to join our dynamic team and help drive the execution of our marketing strategies.
You'll play a crucial role in bringing our campaigns to life and supporting our mission to grow our presence in the vibrant SMB market.
Responsibilities:
- Campaign Execution: Support the planning, development, and execution of integrated marketing campaigns across various channels (e.g., digital, social media, email) to drive demand and adoption of RocketBusiness's diverse digital products and services.
- Performance Tracking: Monitor and report on campaign performance metrics, providing initial insights and identifying areas for optimization to enhance ROI for our digital offerings.
- Product Understanding & Positioning:Develop a strong understanding of RocketBusiness's digital service offerings, how they can be effectively bundled or presented as marketable products, and what makes them attractive to target SMB customers.
- Cross-functional Coordination:
○ Collaborate with internal Creative team and external marketing agencies, Sales, Operations teams for successful campaign delivery.
○ Coordinate with external service partners, internal product, finance and operations teams to ensure seamless Product development and launches.- Market Support: Assist with competitive analysis, market research, and identifying customer pain points specifically related to SMB digital service needs, to inform campaign development and highlight product opportunities.
- Operational Support: Provide general administrative and project support to the Head of Marketing, ensuring marketing initiatives for our digital services run smoothly.
- Customer Engagement: Support initiatives aimed at enhancing customer retention and identifying cross-selling opportunities for our suite of digital services through targeted communication.
Required Skills and Qualifications:
- Degree in Marketing
- 1-3 years proven experience in marketing, with a strong focus on campaign execution. Past internships will also count towards experience.
- Familiarity with the small business (SMB) segment and/or digital services industry (e.g., SaaS, B2B services) is a significant plus.
- A keen understanding of product market fit and what makes a service appealing and 'sellable'.
- Eagerness to learn.
- Strong organizational and project management skills, with an ability to manage multiple tasks and meet deadlines.
- Excellent written and verbal communication skills.
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