Sales Director-Electric Passenger Vehicles
BYD Automotive Hougang Full-time
About Us
At BYD Singapore, we are leading the transformation of mobility through innovative electric passenger vehicles that deliver performance, sustainability, and cutting-edge technology. As part of our rapid expansion, we are seeking a dynamic and results-driven Sales Director to lead and scale our passenger vehicle (PV) business in Singapore.
Key Responsibilities- Lead and drive the overall sales strategy and performance for BYD’s electric passenger vehicles in Singapore.
- Develop and execute business plans to achieve sales targets, market share growth, and profitability objectives.
- Oversee retail and distribution channels, including showrooms, dealerships, and strategic partnerships.
- Build, lead, and develop a high-performing sales team, ensuring strong execution and accountability.
- Analyse market trends, customer insights, and competitor activities to refine go-to-market strategies.
- Work closely with HQ to align on product strategy, pricing, supply planning, and new model launches.
- Establish strong relationships with key stakeholders, including government agencies, corporate clients, and partners, to drive EV adoption.
- Collaborate with Marketing, Aftersales, and Operations teams to ensure seamless customer experience and brand positioning.
- Monitor sales performance, pipeline, and forecasts, and implement corrective actions where necessary.
- Ensure compliance with local regulations, company policies, and governance standards.
- Bachelor’s Degree in Business, Engineering, or related field; MBA is an advantage.
- Minimum 10–15 years of experience in automotive sales, with at least 5 years in a leadership role.
- Strong track record in driving sales growth and managing large-scale sales operations.
- Experience in passenger vehicles, EVs, or automotive distribution is highly preferred.
- Strong leadership, strategic thinking, and stakeholder management capabilities.
- Excellent communication and negotiation skills.
- Proficiency in English and Chinese to liaise with China HQ and regional stakeholders.
- Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
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