Marketing Executive - Toa Payoh

About the Role

We’re seeking a highly driven and creative Marketing Executive with strong experience in e-commerce marketing and campaign management. You’ll be responsible for planning, executing, and optimising marketing initiatives that drive sales, engagement, and brand growth.

This role requires a mix of analytical thinking, creative execution, and an understanding of e-commerce performance metrics. You’ll collaborate closely with videographers, designers, and management to deliver measurable results.

1. E-Commerce & Performance Marketing

• Develop and manage marketing strategies for e-commerce platforms (Shopify, Shopee, Lazada, TikTok Shop, etc.).
• Plan and execute promotional campaigns to drive online sales and improve conversion rates.
• Analyse product performance, user behaviour, and campaign results to guide decisions.
• Coordinate with design and videography teams to create high-performing ad creatives, landing pages, and product visuals.
• Manage ad budgets and performance across Meta, TikTok, and Google Ads to achieve ROAS and sales targets.
• Ensure alignment between marketing content, pricing, and product availability.

1. Campaign Planning & Execution

• Lead campaign ideation, content planning, and rollout for seasonal and brand campaigns.
• Translate brand objectives into actionable campaign briefs for the creative team.
• Manage cross-platform consistency in visuals, copy, and messaging.
• Monitor daily campaign performance and make adjustments based on analytics.

1. Social Media & Brand Growth

• Oversee the planning and posting of social content that supports brand awareness and e-commerce conversion.
• Identify and ride on social trends, especially within TikTok and short-form video platforms.
• Support influencer or KOL collaborations to boost brand visibility.
• Maintain strong brand storytelling that connects emotionally while driving measurable growth.

1. Data & Reporting

• Track marketing KPIs such as traffic, CTR, conversion rate, cost per acquisition, and ROI.
• Prepare performance reports with insights and recommendations for optimisation.
• Continuously test, learn, and iterate campaigns based on data trends and audience insights.

• Diploma in Marketing, Business, Communications, or related field.
• 2–4 years of hands-on marketing experience with e-commerce platforms (Shopee, Lazada, Shopify, or TikTok Shop).
• Solid understanding of digital ads management (Meta Ads, TikTok Ads, Google Ads).
• Comfortable with analytics tools (Google Analytics, Meta Insights, Databox, etc.).
• Strong coordination skills — able to work cross-functionally with creative and operations teams.
• Proactive, analytical, and highly organised.

• Experience in CRM/retargeting campaigns or influencer marketing.
• Ability to plan and execute product launch campaigns independently.
• Basic design or video knowledge for ad creative briefing.