Senior Public Relations Specialist/ Financial Institutions (REF:TYL) - Geylang

Job Responsibilities:

• Strengthen our brand’s public image and media presence
• Build and maintain strong relationships with journalists, editors, and media outlets.
• Develop and distribute press releases, media advisories, and thought leadership content.
• Pitch story ideas and secure media coverage that aligns with brand messaging.
• Track media coverage and provide detailed reports and insights.
• Support the creation and implementation of crisis communication plans.
• Draft holding statements, FAQs, and media responses under guidance.
• Monitor public sentiment and media narratives to inform response strategies.
• Award Submissions & Recognition Initiatives
• Research and identify award opportunities relevant to the company’s goals.
• Lead or support the preparation and submission of award entries.
• Manage timelines and coordinate cross-functional input for submissions.
• Maintain and update core brand communication tools, including media kits, executive bios, and company fact sheets.
• Ensure all public-facing materials are consistent with brand tone, style, and messaging.
• Collaborate with design and content teams to keep assets up-to-date and aligned with current campaigns.

Job Requirements:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
• With 3–6 years of relevant experience in public relations, media, or corporate communications.
• Demonstrated success in securing media coverage and managing press outreach.
• Excellent written, verbal, and interpersonal communication skills.
• Strong project management skills and the ability to handle multiple priorities.
• Experience in handling sensitive communications and crisis scenarios.
• Familiarity with tools such as Cision, Farseer, or similar platforms.

HOW TO APPLY:

Interested applicants, kindly send your resume in MS WORD format or please click on “Apply Now”.

We regret only shortlisted candidates will be notified.

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