Digital Marketing Manager
Job Purpose:
Lead the development and execution of Guardian Singapore’s digital, social and performance marketing strategies. Your goal is to drive brand awareness, traffic, omni-channel growth and consumer engagement. You will bring a strategic mindset and strong execution capabilities in digital and performance marketing.This role requires a hands-on, technically competent digital leader with strong performance marketing, analytics and mar-tech capabilities. You will collaborate closely with internal departments and external partners to strengthen Guardian’s position as the Leading Trusted Advisor for Wellness.
Main Duties and Responsibilities:
- Digital Strategy & Performance Marketing
o Own and drive the full-funnel digital marketing strategy, covering acquisition, engagement, conversion, and retention across online and offline touchpoints.
o Translate business challenges and commercial priorities into robust digital marketing plans, optimisation roadmaps, and test-and-learn initiatives.
o Plan and manage end-to-end digital campaigns across platforms (Search, Social, Programmatic Display, Remarketing, SEO) with a strong ROI mindset.
o Oversee and optimise media performance across platforms (Google, Meta, Tik Tok, Xiao Hong Shu, YouTube etc) to maximise efficiency and impact.
o Plan, execute, and optimise email marketing campaigns
o Partner with cross function stakeholders to align digital campaigns with in-store promotions, product launches, and seasonal campaigns
o Partner with eCommerce team to drive digital traffic to Guardian’s online store and omnichannel sales
o Oversee digital agencies, campaign budgets to ensure efficient spend and strong ROI.- Media Planning
o Manage the annual and campaign-level media planning across performance, awareness, and engagement objectives
o Collaborate with Media agency to ensure efficient allocation of media budgets, optimize channel mix across platforms based on customer insights, business priorities, and ROI goals.- Analytics, Reporting & Stakeholder Engagement
o Own digital performance measurement and analytics, leveraging platforms such as Google Analytics, dashboarding tools, and marketing automation systems.
o Establish KPIs and measure effectiveness of all digital campaigns
o Ensure accurate implementation and governance of tracking pixels, tags, and events across platforms and websites.
o Ensure data, learning and ROI analysis from past marketing campaigns are reported back to the business
o Act as a digital subject-matter expert and trusted advisor to the broader marketing and commercial teams.- Team Leadership
o Provide thought leadership on digital trends, tools, and emerging technologies relevant to retail and omnichannel marketing
o Lead and coach team members, contributing to the building of a high performance team
o Maintain an open and collaborative team culture.
Requirements:
- 5+ years experience in Digital Marketing with strong exposure to performance marketing and eCommerce‑driven environments
- A bachelor’s degree in Marketing, Business, Communications, or a related discipline.
- Proven track record of driving revenue growth, customer acquisition, and ROI through digital channels.
- Well versed in digital marketing metrics, measurement frameworks and technical implementation
- Strong communication skills with the ability to engage and influence a wide range of internal and external stakeholders.
- Initiative to keep up-to-date on digital marketing trends
- Ability to work in a performance driven marketing environment, multi-task and meet fast-paced timelines
- Experience in multi-channel retail, FMCG, or B2C organisations preferred.
- Highly analytical, commercially astute, and outcome‑driven.
- Strong strategic thinking combined with hands‑on execution capability.
Core Technical Skills
Expertise in :
- Paid Social & Programmatic platforms (e.g. Meta, Google DV360 or equivalents)
- Web & marketing analytics (Google Analytics 4 or similar)
- SEM & SEO (Google Ads, keyword optimisation)
- Conversion optimisation & A/B testing
- Strong understanding of tags, pixels, attribution models, and customer journey tracking.