[ref. b96974620] Geylang - Content Strategist (Automotive Advertising)

Be part of the Winning Award Brand!

About Us: BYD by 1826 uniquely combines car showrooms with dining experiences and is a leader in Singapore's automotive and hospitality sectors. Committed to delivering innovative and sustainable solutions to our clients. We take pride in delivering exceptional customer experiences and fostering long-term partnerships.

Role Overview:

Your words will shape how customers see, understand, and act on our car offers, across Meta, Google, YouTube, WhatsApp, landing pages, and email (EDM) campaigns.

Key Responsibilities:

• Develop clear, persuasive messaging strategies for digital ad campaigns promoting our car models.
• Own and write copy for EDM campaigns, including subject lines, preview text, and body content that drives action.
• Create high-performing ad copy variations for A/B testing, focusing on test drives, preorders, and trade-in offers.
• Translate key selling points (e.g. COE rebates, EV savings, exclusive vouchers) into scroll-stopping headlines and scripts.
• Brief designers and video editors with clear messaging direction, hooks, and on-screen text suggestions.
• Analyze ad performance data to iterate and improve messaging based on what converts.
• Maintain a consistent tone of voice across all campaigns while tailoring for each platform.
• Conduct regular competitor analysis and review advertising trends from both car dealerships and top non-automotive brands to inspire fresh angles and improve ad performance.

Requirements:

• Minimum 5 years of experience in content strategy, digital copywriting, or campaign planning.
• Experience writing ad copy for car sales or high-value consumer products (e.g. property, insurance, finance).
• Proven ability to write compelling emails and ads that drive clicks and conversions.
• Deep understanding of how to write for performance—especially on Meta, Google, YouTube, and email.
• Strong portfolio of ad copy, campaign frameworks, or content strategies with measurable impact.
• Comfortable collaborating with marketing, creative, and media buying teams in a fast-paced environment.

Preferred Qualifications:

• Prior experience in automotive marketing or working with a car dealership group.
• Familiarity with COE, EV rebates, or common car buyer concerns in Singapore is a plus.
• Able to write scripts or suggest visual storytelling angles for short-form video ads.
• Bonus: Experience using Meta Ads Manager, Google Ads, email marketing platforms, or analytics tools to interpret performance data.

To Apply:

Please submit your CV and portfolio, with samples of car campaigns, ad copy, and EDMs you've created. Applications without relevant samples will not be considered.