General Manager – Chinese Prestigious Automotive Brand - Toa Payoh - ref. u19709303

Position Summary

We are seeking a dynamic and result-driven General Manager to lead the market presence and commercial success of a new prestigious automotive marque in Singapore.

This role will be responsible for the end-to-end business strategy, brand development, sales and aftersales performance, and alignment with the overseas principal.

The successful candidate must be highly proficient in Business Chinese, with the ability to engage directly with senior counterparts from the OEM, manage reporting lines, and translate brand direction into high-performance outcomes in a local context.

1. Strategic Brand Leadership

• Drive the launch, positioning, and expansion of a Chinese automotive brand within the Singapore market.
• Translate the principal’s global strategy into a locally adapted, high-impact market plan.
• Serve as cultural and business bridge between local operations and Chinese OEM headquarters.

1. Principal and Stakeholder Engagement

• Liaise closely with senior management at the Chinese OEM; provide regular market intelligence, performance reports, and strategic proposals.
• Ensure full alignment with principal’s standards for brand representation, customer experience, and compliance.
• Navigate cross-border decision-making processes with cultural tact and efficiency.

1. Sales, Marketing & Customer Strategy

• Build and lead a results-driven sales team; define KPIs and sales targets in alignment with brand aspirations.
• Develop localized marketing campaigns that reflect the brand’s luxury positioning and resonate with local consumer values.
• Lead business development efforts including fleet, private client, and government sales.

1. Operational Excellence & Aftersales

• Establish and refine retail operations including showroom setup, customer journey, vehicle allocation, and order-to-delivery processes.
• Collaborate with aftersales leadership to ensure service levels meet luxury expectations while maintaining profitability.
• Oversee inventory management, pricing strategies, and business controls.
• Drive operational KPIs and deliver full P&L accountability.

1. Organizational Building & Culture

• Create a culture that reflects the brand’s prestige, customer orientation, and operational discipline.

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• At least 10 years of automotive industry experience, including significant exposure to Chinese automotive brands, either in sales, network development, or OEM liaison roles.
• Proven success in managing OEM relationships, particularly with China-based principals.
• Fluent in Business Chinese (Mandarin) – both verbal and written – to handle daily communications, presentations, and commercial negotiations.
• Deep cultural understanding and sensitivity when operating between Chinese and local business environments.