Growth Strategist – TikTok Livestreaming - Geylang

Company Overview:

We are a fast-growing TikTok livestreaming company, dedicated to helping brands and creators drive sales and engagement through compelling live content. We work with top-tier influencers and dynamic product lines to deliver impactful livestream experiences.

Position Summary:

The Growth Strategist will be responsible for developing and executing strategies to expand our audience, increase sales performance, and improve livestream reach. This role requires a data-driven marketer with creative vision and deep knowledge of TikTok’s ecosystem, algorithms, and emerging trends.

Key Responsibilities:

• Develop and implement growth strategies to drive audience expansion, viewer retention, and sales conversions on TikTok livestreams.
• Identify high-potential creators, products, and campaigns to maximize ROI.
• Analyze livestream performance metrics and provide actionable insights for optimization.
• Collaborate with content, influencer management, and marketing teams to ensure alignment on growth objectives.
• Monitor TikTok trends, competitor activity, and algorithm updates to adapt strategies.
• Experiment with new tactics, such as ad campaigns, cross-platform promotion, and interactive livestream features.
• Build partnerships and collaborations that enhance brand visibility and reach.
• Track performance against KPIs, preparing regular reports for management.

Requirements:

• Proven experience in growth strategy, digital marketing, or performance marketing, preferably in livestreaming or e-commerce.
• Deep understanding of TikTok’s algorithm, audience behavior, and engagement tools.
• Strong analytical skills with the ability to interpret data and translate it into actionable plans.
• Creative mindset with the ability to generate innovative campaign ideas.
• Excellent communication and collaboration skills.
• Ability to work in a fast-paced, results-driven environment.

Preferred Skills:

• Experience with TikTok Shop and livestream selling.
• Background in influencer marketing or creator partnerships.
• Familiarity with social commerce trends and tools.