Geylang - Senior Marketing Executive (Hotel)
InterContinental Singapore Robertson Quay is seeking a passionate and driven Senior Marketing Executive to join our dynamic team. This hands-on, brand-forward role is suited for someone who thrives in dynamic environments, enjoys ideating creative campaigns, and takes pride in delivering quality marketing initiatives.
As a Senior Marketing Executive, you will support the marketing department in executing impactful campaigns, managing digital platforms, and creating content that reflects our luxury lifestyle positioning. You will also play an important role in ensuring our communications remain on-brand, timely, and effective across multiple channels.
At InterContinental Hotels & Resorts®, we believe in Inspiring Incredible - both within our teams and in every guest experience. With a global, cultured mindset paired with deep local expertise, we bring our unique personalities to every interaction, creating authentic and memorable moments.Our success is driven by passionate individuals who understand hospitality inside and out. We perform at our best by fostering a culture of excellence, engagement, and well-being - because when we invest in ourselves, we deliver exceptional experiences.
We fuel innovation by embracing diverse perspectives, leading to creative and forward-thinking solutions. And we stand out because of our unique culture, setting us apart in the industry.
As a colleague of InterContinental Singapore Robertson Quay, you will be part of a team that embodies this philosophy, delivering exceptional service and elevating hospitality to new heights. If you believe in our values and want to be part of something truly special, we want you on our team!
YOUR DAY TO DAY
Digital Marketing- Hygiene maintenance of the hotel’s digital platforms including website updates, Google Business Profiles, OTA listings, and e-voucher pages.
- Brief and collaborate with appointed digital agencies for paid search campaigns (Google SEM) and SEO content optimization; monitor campaign performance for effectiveness.
- Execute advertising efforts for direct and OTA channels on IHG’s proprietary system – IHG Boost.
- Execute compelling email communications: calendar creation, design mailers, database maintenance, segmentation, and monitor performance.
- Collaborate with Design lead to ideate compelling social media content that highlight key sells. Amplify content through paid social channels (Facebook, Instagram).
- Support the execution of annual marketing plans: conceptualize promotional mechanics; develop effective comms/publicity plans that leverage online and offline touchpoints to drive marketing objectives; manage campaign timelines; post-campaign reporting.
- Partnerships: Serve as the primary liaison from ideation and development of win-win ideas with potential partners to drafting proposals and negotiating deliverables.
- Key liaison to internal and external stakeholders ensuring effective communication of marketing objectives, campaign deliverables and support required.
- Monitor campaign performance and share insights to support continuous improvement.
- Draft media releases, champion media outreach initiatives, maintain media relations.
- Develop hosting itineraries in consultation with key stakeholders within and cross-department, briefing of operational teams prior to hosting date.
- Conduct follow-ups to ensure timely delivery of media coverage; Archive and track press clippings in a timely manner, update brand asset library; provide monthly Public Relations coverage reports.
- Hygiene maintenance of media/influencer lists, with continual efforts to cultivate media network.
- Maintain budget tracker in a timely and accurate manner.
- Collect vendor quotes, ensure timely approvals and payments.
- Monitor market trends, competitor activities and consumer behaviours to identify opportunities.
- Develop effective relationships within the Marketing team and cross-functionally to ensure successful execution of marketing initiatives and achievement of business objectives.
- Bachelor’s degree in marketing with minimum 2-year proven experience in marketing, with direct involvement in marketing campaigns, partnerships and Public Relations initiatives.
- Prior experience in hospitality industry would be advantageous.
- Proficiency in Canva, Website CMS (WordPress), Google Ads, and Meta Business Suite
- Excellent communicator in English and Mandarin, both written and verbal, with the ability to craft compelling messages and engage with diverse audiences.
- An enthusiastic collaborator who’s quick to build rapport, eager to learn, and capable of supporting cross-functional teamwork with clarity and professionalism.
- Strong sense of ownership: you take initiative, are a resourceful problem-solver, is resilient and thrives under pressure.
- Creative thinker with a genuine interest in hospitality, lifestyle, and travel trends.
How do I deliver this?
We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.
Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.- True Attitude: being caring, wanting to make positive difference, and building genuine connections with guest
- True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
- True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
- True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner
There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.
WHAT WE OFFER
We’ll reward your hard work with a competitive salary and a comprehensive benefits package – including generous room and dining discounts, exceptional training opportunities and a strong support for your ongoing career development
Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives.You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve – visit www.http://careers.ihg.com to find out more about us.
IHG is an equal opportunity employer: Minorities / Females / Disabled / Veterans.