Digital Marketing Executive

This is a full-time, hybrid role – join our team in scaling dance education of the highest quality.

Your responsibilities will include:

• To take charge of leads generation and campaign optimisation
• Lead and optimise social media marketing and promotional efforts
• Provide ongoing competitor analysis, alongside KPI and ROI analysis for the school’s marketing initiatives and campaign performance
• Work closely with BD team to identify growth opportunities
• To develop and drive a paid media strategy (plus if Meta Business/Ad Manager experience is present or willing to learn on the job)
• To set up a strategic framework and work cross-functionally to develop best practices across user touch-points
• Be an SEO-enthusiast responsible for driving organic visibility for the school’s site
• Ensure smooth studio operations all-year round by coordinating digital efforts on-site

What you’ll need:

• Min. 1 year of experience in a digital marketing, campaign management or strategy role
• Strong communication and interpersonal skills, with a strong ability to take ownership and drive results
• Experience in launching CRM campaigns and/or CLM initiatives is a plus
• Data-driven and adequately proficient with digital metrics and qualitative insights
• Self-starter with the tenacity to grow alongside the company
• Appreciation of Ballet / Dance as an art form

Benefits:

• Employee discount
• Flexible schedule

Work Location: Hybrid remote in Singapore 409057