[ref. j69631222] Trade Marketing Manager / 1 year contract / Dermatology / Novena / Up to S$7000 - Toa Payoh
Industry: Dermatology
Duration: 1 year contract
Salary: S$6000 - S$7000
Responsibilities :
- Responsible for the profitability and growth of the consumer business
- Custodian to Brand management, Customer management & Shopper Management at channel & customer level and ensure synergies among them
- Achieve high brand visibility and full distribution of portfolio of products in consumer business
- Manage total trade spend in assigned accounts to target investment levels, analyses & improve ROI
- Monitor promotional effectiveness, analyses ROI and adjust plans accordingly
- Drive Trade Promotion & Activation, Category Management’s Design/POSM/Trade communication, Events, Promoters and Sampling
- Work closely with Brand manager to bridge the product/brand messaging and education via primary packaging, trade communication via primary & secondary shelving POSM.
- Develop, supervise and improve SOPs to link entire marketing activities with sales team activities
- Coordinate communication on price, product, placement and pack changes including NPD launches. Ensure 4Ps is smoothly execute at channel & customer levels.
- Custodian for supply forecast between (Top down & Bottom Up) Brand Manager and KAMs.
- Custodian for Nielsen Database – data crunching for Nielsen – Operation.
- Determine key tasks of sales team and monitor progress regularly
Requirement :
- Degree in Business / Marketing related studies
- At least 5 years of work experience in the Fast-Moving Consumer Goods sector managing a major customer/account with mix function in sales and marketing position.
- Experience in trade operations and category development or marketing for at least 5 years in Modern Trade Channel
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