Bukit Merah - Marketing Executive (Loyalty Marketing)

Job Summary

To supporting the growth of Marina Bay Sands' loyalty marketing program from a strategic perspective with an emphasis on marketing and operations planning.

Job Responsibilities

• Support Associate Director/ Director to ensure all areas (primarily in marketing and operations) related to Marina Bay Sands' loyalty program are well-coordinated and meticulously executed
• Support on-going marketing initiatives for Sands Rewards
• Other projects and tasks as required by management

• Coordinate program related changes to drive acquisition and retention, promote upward loyalty, incentivize reward earning and redemption.
• Coordinate and liaise collateral and media briefs, production and distribution with creative and media team
• Coordinate on scheduling and deployment of members communications
• Coordinate and implement events and promotions such as promotions, dinner/ retail partner events under Sands LifeStyle, these include but not limited to:
• Communicate with internal teams and external agencies to ensure all requirements, logistics, procedures and documentations are followed in a timely manner
• Communicate with customers and handles enquiries professionally, and generate feedback on events and promotion to supervisors efficiently
• Assist in collaterals development, reports and analysis of events and promotions.
• Support and assist in planning of loyalty program events and promotions

Job Requirements

• Polytechnic diploma or University degree in Marketing or Business is preferred

• Prior experience in Loyalty Program Marketing and/or Casino Operations is a plus.

• Bilingual in both English and Chinese, with excellent reading, writing, and speaking skills required for translating and creating Chinese marketing content.
• Must be detail-oriented with strong inter-personal skills and maintain a well-groomed, professional appearance
• Must be a team player, and able to work in a fast-paced environment
• Outgoing, positive personality will be a bonus
• Excellent numeric skills, good knowledge in MS Word and Excel is preferred

Marina Bay Sands is committed to building a diverse, equitable and inclusive workforce, providing equal opportunities as we grow our talent base to match our growth ambitions in Singapore. Our employees are committed to adhere to and abide by all rules, regulations, policies and procedures, including the rules of conduct and business ethics of the Company.