Assistant Marketing Manager (Automotive)

About the Role

Mazda Singapore is looking for a dynamic and driven Assistant Marketing Manager to join our marketing team. This role plays a key part in shaping Mazda’s brand presence in Singapore through digital-first marketing strategies, brand campaigns, and retail marketing initiatives.

You will work closely with the Sales, Aftersales and Marketing teams to plan and execute integrated campaigns including digital marketing, social media engagement, roadshows, and new model launches.

Key Responsibilities

• Plan, develop and execute integrated marketing campaigns across digital, social media, events and offline platforms.
• Ensure all campaigns align with Mazda’s global brand identity and guidelines.
• Support vehicle launch campaigns and promotional marketing initiatives.Digital Marketing & Social Media
• Manage Mazda Singapore’s digital marketing channels and social media platforms.
• Work with creative and digital agencies to produce consistent marketing content across all platforms.
• Monitor and manage community engagement on social media platforms.

• Track campaign performance using marketing analytics tools.
• Analyse campaign data and generate insights to improve future marketing performance.
• Monitor digital marketing metrics such as:
• Website traffic
• Lead generation
• Conversion performance

• Work closely with Sales and Aftersales teams to support retail marketing initiatives.
• Coordinate marketing activities to support showroom traffic and sales performance.

• Plan and execute:
• Roadshows
• Marketing events
• Vehicle launch events
• Brand activation campaigns

• Manage marketing budgets and ensure efficient use of resources.
• Track marketing expenditures and campaign ROI.

• Collaborate with partners for co-branding opportunities and sponsorship placements.

• Degree in Marketing, Business, Communications or related discipline
• Minimum 3 years of experience in marketing
• Experience in digital marketing, branding, social media management and marketing campaigns
• Automotive industry experience is highly preferred
• Familiarity with Canva or similar design tools
• Strong understanding of retail marketing and brand positioning
• Experience working with marketing agencies and vendors
• Good analytical skills with experience in marketing performance tracking
• Strong organisational and project management skills
• Passion for automobiles and the automotive industry