Senior Manager / AVP, Strategy and Market Intelligence

Job Purpose

Certis Group is redefining the future of security and operations through innovation, technology, and

strategic foresight. With a mission to transform the way safety and operational excellence are

delivered, Certis is accelerating its evolution into a technology-driven market leader with global

ambitions.

The Strategy and Market Intelligence team – a small (~4 pax) and high performing team - plays a

pivotal role in this transformation. Its mission is to is to move from insight to foresight, continuously

scanning the horizon for emerging trends, anticipating disruption, and ensuring Certis is positioned

to act decisively and ahead of the curve.

leading key projects that define and shape our corporate priorities.

• Maintain a structured, ongoing analysis of all major markets, adjacent opportunities, and competitors—providing Certis with a clear, data-driven perspective on market economics and strategic relevance.
• Establish an “always-on” market intelligence capability that proactively identifies emerging trends, risks, and opportunities, enabling Certis to act early and make informed strategic decisions.
• Act as a catalyst for growth by collaborating with business leaders to define where Certis should compete and how it can win, ensuring the strategy function is a trusted partner in shaping the company’s future direction.
• Define, articulate, and drive Certis’ long-term strategic direction, aligning business objectives with emerging market trends and disruptive technologies.
• Lead the development and execution of growth plans for Singapore and key international markets, with a particular focus on Southeast Asia. This includes pinpointing priority markets and adjacent sectors, quantifying opportunities, and evaluating potential acquisitions and strategic partnerships.
• Support the GCEO and Board in developing high-impact communications materials for senior stakeholder engagements

• 6 to 12 years of experience in Corporate Strategy, Management Consulting or Strategic Planning roles
• Bachelor’s degree in Business Administration, Finance, Economics, or a related field.
• Proficient in Microsoft Excel and PowerPoint.
• Excellent communication skills.
• Experience with driving projects independently.
• Exhibits structured thinking. · Strong at stakeholder management.
• Organised, proactive, and a team player.