Marketing Specialist, Digital Marketing
Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programmes that develop them on both professional and personal levels.Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!
Bank of Singapore opens doors to new opportunities.! Bank of Singapore opens doors to new opportunities. Start your career with Bank of Singapore as a Communications Specialist (Translation) ! Main Duties Plan and execute all social media digital campaigns for Bank of Singapore's to drive brand engagement and generate leads Measure and report performance of all digital campaigns on social media, and assess against goals (ROI and KPIs) Generate social media campaign performance reports, understand analytics to identify trends and insights, and optimize spend and performance based on the insights Collaborate with internal and external stakeholders for planning and execution of campaigns Manage allocated campaign budget and ensure optimum deployment of budget Conduct social listening research and competitor benchmarking Create digital assets in different formats such as image, video and gif for campaigns Manage the Bank's official social media channels including content curation and content calendar Manage the end-to-end lead management process by maintaining the lead database and track conversion Explore and onboard innovative solutions and digital marketing technology to improve digital marketing performance and experience 1-2 years of proven working experience in social / digital marketing including content marketing, social and digital ad campaigns to drive traffic, engagement and conversion Proficient in digital marketing campaigns - Online advertising on LinkedIn, Facebook, Instagram Solid knowledge of SEO, SEM, website analytics tools as well as the latest trends and best practices in social media marketing Exceptional written / verbal skills and content development skills Proficiency in Adobe Software (i.e. Photoshop) and Microsoft Office (i.e. Excel, PowerPoint) Experience in Graphic Design will be an advantage Knowledge of website design, HTML5, UX is a bonus An independent, resourceful, result-oriented and analytical thinker Ability to work under pressure and tight deadlines Able to work closely with the internal and external teams to ensure timely execution Able to deliver under pressure Strong communication skills and positive can-do attitude Strong adaptability and a desire to pursue and grow your career in a dynamic working environment