Director, Experience Development - Geylang

OVERALL JOB PURPOSE

The Director, Experience Development, leads the strategic planning, development and execution of visitor experiences for Sentosa Island. This role is responsible for transforming the island’s destination experience which is a critical enabler and contributor in driving business outcomes (island visitorship and revenue) and building affinity with visitors.

• Spearhead Sentosa’s experience framework, portfolio strategy and experience development process, guiding the organisation in the development of innovative visitor experiences, in line with the vision, island positioning, target segment and brand values.
• Lead the strategic planning, ideation and execution of transformative visitor experiential design and concepts, encompassing major precinct refresh and strategic asset enhancement initiatives to position Sentosa as a world-class leisure destination.
• Lead the strategic planning, conceptualisation and business development efforts for the Sentosa-Brani Masterplan. This includes related market research projects and feasibility studies, as well as the championing of cross functional collaboration to ensure alignment with national tourism strategies and economic objectives.
• Direct the development of innovative programming, e.g. signature tours, that strengthens Sentosa’s brand proposition.
• Drive strategic partnerships with key industry stakeholders in experience development, ensuring alignment of strategic goals and mutual success.
• Foster strong relationship and ensure seamless coordination with government agencies and across internal departments, to support project execution.

• Tertiary qualifications in Tourism/ Experience Development, Architecture and DesignProven leadership and experience in experiential design related projects and developments
• Visionary leader with strong strategic thinking and execution capabilities, a catalyst for change with ability to translate vision into reality
• Excellent communication, influencing and stakeholder management skills
• Resourceful and a collaborative mindset