Digital Marketing Manager

With growing capabilities in formulation development, quality systems, and production, Fei Fah supports the development and manufacture of innovative health and beauty products for regional markets.

Reports to: CEO

Role Summary

We are looking for a driven and creative Digital Marketing Manager to lead our digital presence and drive brand growth across global markets. This role combines strategy and execution — ideal for someone who enjoys building, testing, and scaling digital initiatives across social media and e-commerce platforms.

Key Responsibilities

• Manage and grow the company’s global social media platforms, including Instagram, Facebook, and X
• Develop engaging content strategies to drive brand awareness, engagement, and community growth
• Explore and launch new platforms (e.g., YouTube and other emerging channels)

• Oversee digital storefronts across platforms such as TikTok Shop, Shopee, Lazada, Guardian, Watsons, and Unity
• Optimise product listings, campaigns, and platform performance to drive sales and visibility

• Develop and execute strategic digital marketing plans to increase brand awareness, traffic, and conversions
• Identify growth opportunities across channels and continuously improve performance

• Drive SEO optimisation efforts to improve organic visibility and search rankings
• Plan, execute, and optimise paid advertising campaigns (e.g., Meta, Google, TikTok Ads)

• Establish clear performance metrics (KPIs) across all digital channels, including social media, e-commerce, SEO, and paid campaigns
• Track and monitor key indicators such as traffic, engagement, conversion rates, sales performance, and ROI
• Prepare and submit weekly performance reports with concise insights, key learnings, and actionable recommendations
• Provide regular updates on campaign effectiveness, growth trends, and areas for improvement
• Translate data into clear business insights to support decision-making and strategy refinement

• Proactively identify new tools, trends, and approaches to enhance digital performance
• Test, learn, and refine strategies to improve effectiveness and ROI

• Work closely with internal teams and Management to align marketing initiatives with business goals
• Support integrated campaigns across online and offline channels

• Bachelor’s degree in Marketing, Business, or a related field
• Proven experience in digital marketing, social media management, and/or e-commerce platforms
• Strong understanding of SEO, paid advertising, and digital analytics tools
• Hands-on experience with platforms such as Meta, Google Ads, TikTok, Shopee, Lazada, etc.
• Analytical mindset with the ability to translate data into insights and actions
• Strong communication and stakeholder management skills
• Driven, organised and possess business acumen