Toa Payoh - Commercial Manager

About us

Integrating these technologies into a product and ensuring that we are delivering market leading performance to our customers is a challenging job, and one that takes specialist skills. That’s where the Technology Development team comes in.

About the role

Dyson are looking for a Commercial Manager to join the team in Singapore and be responsible for the following:

• Develop and oversee all business cases across the full product lifecycle in close collaboration with key teams.
• Identify and flag deviations from the business case or brief, such as SSP (Selling Sales Price), DDU (Delivered Duty Unpaid), launch dates, specifications, or claims.

• Take ownership of ensuring launch readiness for new product development (NPD) by preparing the organization at every stage.
• Hold regular meetings with key stakeholders to ensure alignment and operational readiness throughout the launch process.

• Incorporate feedback from key markets to develop omnichannel briefs for Commercial and Creative teams.
• Define the product communication strategy, global influencer approach, and plans for launch events.
• Set priorities for Brand Building Investment (BBI) and provide promotional guidance aligned with the launch calendar.

• Define the vision statement, naming conventions, value proposition, audience targeting, and marketing frameworks for each product.
• Establish and communicate clear positioning, messaging, and execution guidelines for markets.
• Propose and oversee impactful, competitive marketing campaigns.

• Attend all Creative Review sessions to provide thoughtful feedback and ensure alignment with overall product and marketing strategies.
• Work closely with Creative teams to maximize campaign effectiveness by leveraging performance insights and consumer feedback.

• Manage a “War Room” to monitor competitor claims and analyze how Dyson compares in key areas.
• Strategize Dyson’s claims to outdo competitors, focusing on what appeals most strongly to consumers.
• Ensure claims are compelling, competitive, and aligned with broader marketing objectives.

• Engage regularly with Marketing and local Market teams to gather their perspectives and reports to ensure strategies are well-informed.
• Facilitate the participation of Marketing heads from key markets in Creative Reviews (via Teams) to incorporate their feedback and strengthen campaign effectiveness.

• A Bachelor’s degree in engineering
• Strong understanding of Business Operations within a MFG / ENG environment
• Proven experience working within an organisation’s business unit, with hands-on exposure to business processes, project execution, and performance measurement.
• Excellent communication and negotiation skills.
• Hands-on background in gathering, processing, and interpreting large and complex data sets to support strategic recommendations and initiatives.
• Previous experience in a strategic analytical role
• Capable in planning and project management.
• Strong business acumen, ability to analyse data and spot anomalies.
• Excellent stakeholder management abilities, able to build commitment to strategy and direction and build networks across the business and externall
• Entrepreneurial flair with a drive for business results.
• Commercially and financially astute with sound business judgement
• Comfortable with complexity, ambiguity and change: Ability to navigate and influence in matrix structure and react quickly to make changes based on latest market trends and dynamics.

Benefits

And with a vibrant culture, the latest devices and a relaxed dress code reflecting our engineering spirit, it’s an exciting team environment geared to fuelling and realising ambition.