Assistant Marketing Manager - Bukit Merah

We are seeking a strategic and hands-on Assistant Marketing Manager to lead the marketing function across our group of companies spanning gaming, esports, live events, exhibitions, and youth-centric entertainment.

In this role, you will develop and execute integrated marketing strategies that elevate our brand presence, drive audience engagement, and support business growth across various verticals. You will oversee brand building, campaign management, content direction, and support both B2C and B2B marketing initiatives—including sponsorship, partnerships, and community marketing.

This is an exciting opportunity for a creative and commercially-minded marketer who thrives in fast-paced, youth-focused industries.

Key Responsibilities

• Lead the development and execution of the group’s marketing strategy across multiple business units.
• Build strong, cohesive brand identities for the group and its subsidiaries in the gaming, events, and exhibition space.
• Develop go-to-market strategies for product launches, event promotions, and new business initiatives.

• Plan and execute 360° marketing campaigns across digital, social, experiential, and traditional channels.
• Collaborate with internal teams to create compelling content for websites, social media, newsletters, and press releases.
• Oversee social media calendars, ad campaigns, and influencer initiatives.

• Drive marketing efforts for in-house and client events including tournaments, conventions, pop-ups, and brand activations.
• Support ticketing campaigns, audience acquisition, and on-ground promotional activities.
• Work with event teams to align on timelines, promotional strategies, and partnership deliverables.

• Collaborate with the partnerships and sales teams to create polished sponsorship decks and B2B marketing materials.
• Develop targeted campaigns and follow-up strategies to support sponsor acquisition and retention.
• Support external communications with key partners, clients, and stakeholders.

• Stay ahead of trends in gaming, events, youth culture, and digital platforms (Twitch, Discord, TikTok, etc.).
• Analyse campaign performance and audience data to optimize marketing strategies.
• Provide regular reporting on KPIs and marketing ROI.

• Bachelor’s Degree in Marketing, Communications, Business, or a related field.
• 2-3 years of marketing experience, ideally with exposure to gaming, events, exhibitions, or youth entertainment.
• Strong background in campaign planning, content marketing, and brand strategy.
• Excellent communication, copywriting, and visual storytelling skills.
• Proficient in digital marketing tools and platforms (Meta Business Suite, Google Ads, Mailchimp, etc.).
• Familiar with creative tools like Canva or Adobe Suite.
• Able to manage multiple stakeholders, timelines, and projects in a fast-paced environment.

• Experience working in or with event management companies, gaming publishers, or pop culture brands.
• Strong understanding of Southeast Asian youth and gaming communities.
• Passion for esports, pop culture, gaming, and fandom.