Marketing / Senior Marketing Executive - Geylang

Salary Range: $3,500 – $4,500

• Plan and execute marketing campaigns across digital and offline platforms.
• Manage and maintain the company’s Shopify e-commerce platform, including product updates, promotions, and analytics.
• Develop and optimize digital advertising campaigns using Google Ads, Meta Ads, and other relevant platforms.
• Implement and monitor SEO strategies to improve website visibility and search ranking.
• Coordinate with influencers, agencies, and brand partners for marketing collaborations.
• Manage content calendars for digital platforms, including social media and email marketing.
• Lead and supervise team members in executing marketing activities.
• Support event planning and execution, including retail activations and brand campaigns.
• Work with design teams on the development of marketing materials and visual content.
• Prepare and review marketing performance reports and recommend adjustments to improve outcomes.

• Diploma or Degree in Marketing, Communications, or a related field.
• Minimum 3 to 5 years of relevant experience in marketing or e-commerce.
• Proficient in Shopify, Google Ads, Meta Business Suite, and SEO tools such as Google Analytics or SEMrush.
• Experience in campaign management, influencer engagement, and partnership marketing.
• Knowledge of graphic design software (e.g. Canva, Adobe Photoshop, or Illustrator) is an advantage.
• Experience in event coordination or brand activations is preferred.
• Experience in leading a team

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Marketing Specialist

Location: Paya Lebar Rd (6 mins walk from Macpherson MRT)

• Plan, execute, and optimize paid campaigns across Facebook Ads (Meta) and Google Ads, focused on driving revenue and customer acquisition.
• Design and develop engaging, both static and video formats for paid media campaigns, tailored to platform specifications and brand guidelines.
• Continuously monitor campaign performance and adjust strategies to meet or exceed key KPIs including ROAS, CPA, CTR, and conversion rate.
• Manage Shopify backend elements that directly affect ad performance including landing pages, product visibility, tagging, and pixel setup.
• Collaborate cross-functionally with content, sales, and web teams to ensure alignment between ad campaigns and product/brand strategy.
• Conduct A/B tests on creatives, audiences, targeting, and landing pages to identify high-performing combinations.
• Leverage tools such as Google Analytics, Meta Business Suite, UTM tracking, and heatmaps to gather insights and improve funnel performance.

• Bachelor’s degree in marketing, Digital Media, Communications, or a related field.
• Minimum 2 years of hands-on experience managing Facebook and Google Ads campaigns

EA No: 14C7279