Sales Executive/Assistant Sales Manager
Holiday Inn Express Toa Payoh Full-time
FINANCIAL RETURNS
- Promote Holiday Inn Express brand experience and products using IHG tools, resources, and sales techniques.
- Position and articulate the hotel’s Unique Selling Points to drive competitive advantage and revenue growth.
- Align sales activities with departmental strategies to optimise both rate and volume.
- Proactively acquire new business while maintaining and growing existing corporate and leisure accounts.
- Prepare and submit proposals, tenders, and contracts in consultation with the Director of Sales.
- Support and drive IHG and property-level commercial initiatives.
- Assist in the preparation and management of the annual Sales & Marketing budget.
- Represent the hotel in sales trips and trade shows to build pipelines and market presence.
- Develop and maintain strong relationships with key business partners, including corporate accounts, travel agents, airlines, government bodies, embassies, and convention bureaus.
- Monito competitor activities and market trends, sharing actionable insights to drive overall sales strategy.
- Build strong professional relationships with internal and external stakeholders.
- Collaborate with IHG colleagues and Key Account teams to maximise network opportunities and drive business growth.
- Uphold high service standards through training, coaching, and leading by example.
- Demonstrate IHG Brand Service Behaviours in all interactions.
- Communicate effectively and share critical business information with relevant teams.
- Promote IHG products and programmes (e.g. IHG One Rewards, Business Rewards, Business Edge).
- Maintain strong knowledge of IHG hotels and offerings within the region.
- Manage and grow assigned accounts through consistent engagement and relationship management.
- Handle guest feedback and complaints within 24 hours, ensuring timely resolution in coordination with the Director of Sales.
- Adhere to all occupational health & safety (OH&S) policies and procedures.
- Maintain awareness of safety, emergency, and first aid protocols.
- Identify and report potential hazards, incidents, or risks promptly.
- Support sustainability initiatives and contribute to reducing the hotel’s environmental impact.
- Exercise accountability in managing budgets and expenses, seeking appropriate approvals.
- Complete all required IHG training and maintain proficiency in relevant systems (e.g. Concerto, HotelKey, Merlin, IWOS).
- Contribute to achieving the hotel’s corporate segment budget and departmental goals.
- Demonstrate a results-driven mindset, consistently striving to exceed sales targets.
- Submit weekly sales activity reports and forward planning updates.
- Maintain accurate and up-to-date records of accounts and business pipelines.
- Actively cross-sell all hotel revenue streams, including rooms, meetings, and F&B.
- Refer business opportunities to other IHG properties when appropriate.
- Contribute, assist content and prepare for any business meetings required by Director of Sales.
- Provide guidance and mentorship to junior team members where required.
- Contribute, assist content and prepare for any business meetings required by Director of Sales.
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Key Responsibilities
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