[ref. d00889718] Digital Marketing Specialist - Toa Payoh

placeToa Payoh scheduleFull-time calendar_month14/8/25

About Us: Hossey Events Pte Ltd is a Singapore-based company that specialises in organising exhibitions. We focus on creating engaging and immersive experiences, with a notable event being the "Smart Home Tech Show" which connects consumers with cutting-edge smart home and lifestyle technology.

Job Description:

We are seeking a highly motivated and experienced Digital Marketing Specialist to join our team. The ideal candidate will have at least 3 years of hands-on experience in planning, executing, and optimizing digital advertising campaigns across various platforms.

This role requires a strong analytical mindset, a deep understanding of performance marketing, and a proven track record of driving measurable results.

Responsibilities:

Paid Media & Performance Marketing

This category covers all aspects of using paid advertising to drive results. The specialist in this role is a PPC Specialist who is data-driven and focused on maximizing return on investment (ROI).

Social Media Ads: Manages and optimizes campaigns on platforms like Meta (Facebook, Instagram) and TikTok. This involves audience targeting, budget management, and A/B testing ad creative.
Google Ads (SEM): Creates and manages paid search campaigns to ensure the company's ads appear prominently in search results for relevant keywords. This requires a deep understanding of keyword research, bidding strategies, and ad copy.

Organic Search & Content

This function focuses on improving the website's visibility without paying for ad placements. The specialist acts as an SEO Specialist and Content Manager.

Website SEO: Implements both on-page and off-page SEO strategies. This includes optimizing website content for keywords, ensuring the site is technically sound, and building backlinks to improve its authority.
Content Creation: Develops and manages website content, such as blog posts and landing pages, that are optimized for both search engines and the target audience.

Website Management & Technical Skills

This area supports all other marketing efforts by ensuring the website is a robust and functional platform. The specialist functions as a WordPress Administrator.

WordPress Knowledge: Manages the company's website, including updating content, installing and managing plugins, and ensuring the site's overall health and security. This is crucial for implementing SEO changes and supporting paid media campaigns.
Google Analytics: Uses this tool to track website traffic, user behaviour, and conversion data to inform and optimize all marketing activities. This skill is foundational to all other responsibilities in the role.

How to Apply: Please submit your resume and a brief cover letter outlining your relevant experience and why you would be a great fit for this role.

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