Executive - Content & Digital Marketing

Employment Type: 2-year contract

Job Description:

SINDA seeks a highly motivated and creative individual to join the marketing team as a Content & Digital Marketing Executive. This role includes implementing digital efforts, managing digital platforms to drive optimal adoption of SINDA’s programmes and planning and producing marketing content.

Responsibilities:

1. Marketing content generation, with a focus on video production

• Cultivate a strong social media presence with engaging content to promote a positive perception of the organisation and ensure adoption of programmes and services
• Create on-demand, engaging video content for social media platforms
• Contribute to content creation for website, social media channels and EDMs
• Produce or coordinate the production of engaging marketing video content
• Coordinate and oversee the production of marketing video content material with vendors
• Identify trends and opportunities for social media platforms

1. Digital marketing and maintenance of digital platforms

• Support digital marketing strategies for the organisation
• Support the management of the organisation’s website and plan and implement related projects
• Respond to and troubleshoot website issues
• Conduct content audits to eliminate redundant and/or duplicate information
• Create appropriate website content, aligned with the organisation’s strategy
• Identify ways to improve the digital user experience

1. Measurement of content marketing campaigns

• Monitor and measure content marketing campaigns
• Compile reports of content performance and results
• Improve new content using data and feedback

Requirements:

• Diploma/Degree in Mass Communications/Digital Marketing/Videography, with at least one year of relevant working experience
• Proficiency in using digital marketing tools (Google Analytics, social media management platforms, and email marketing software)
• Fundamental understanding of SEO and SEM
• Have a good aesthetic sense and can produce content on demand
• Excellent written and verbal communication skills
• Proficient in English and Tamil, and capable of content in both languages
• Required fortitude to sustain long-term projects
• Flexible in working on weekday evenings and weekends and in outdoor settings, when required (will be compensated with time off)
• Able to participate in SINDA-wide events, when required (will be compensated with time off/ Off in Lieu)

This is a 2-year contract position, convertible to a permanent role subject to performance and divisional requirements.

Our Welfare

We aim to take care of your well-being.

We provide:

• Career development opportunities
• Flexible working hours
• AWS/ Bonuses
• Health insurance
• Wellness programmes

Interested candidates are invited to send their resumes with current and expected salary information.

Only shortlisted candidates will be notified. We thank all applicants for their interest.

To learn more about SINDA’s Data Policy, please visit https://www.sinda.org.sg/dataprivacypolicy/