Senior Executive – Public Relations & Influencer Marketing

Key Responsibilities:

• Develop and distribute press releases, media kits, and brand stories to enhance brand visibility.
• Create engaging, shareable content formats (e.g., feature articles, thought-leadership pieces, curated roundups) and identify opportunities for amplification through media, email marketing, and social platforms to ensure cohesive brand storytelling.
• Build and maintain relationships with journalists, media outlets, and influencers.
• Monitor media coverage and analyze public relations campaign performance.
• Support the organization and execution of brand activations, events, and photoshoots.

• Identify, engage, and manage partnerships with influencers.
• Oversee content approvals, contractual agreements, and performance tracking.
• Ensure influencer content aligns with brand messaging and marketing objectives.

Requirements:

• 1–3 years of experience in public relations, influencer marketing, or brand communications.
• Strong writing and communication skills for press releases, marketing materials, and stakeholder engagement.
• Hands-on experience in media relations, influencer collaborations, and campaign execution.
• Well-established media network and strong KOL/influencer contacts to effectively drive public relations and influencer initiatives.
• Strong project management skills, with the ability to multi-task and meet deadlines in a fast-paced environment.
• A proactive mindset with a passion for brand-building, storytelling, and consumer engagement.