Associate/ Senior Associate (Integrated Marketing) (1 year contract) - Toa Payoh
SAFRA National Service Association Toa Payoh Temporary
Key Responsibilities
- Digital Marketing of New SAFRA Membership Sign-up
- Plan, execute and optimize always-on and campaign-based digital marketing strategies to drive new SAFRA membership sign-ups, renewals and engagement.
- Develop targeted performance marketing campaigns using platforms like Google Ads, Meta Ads, TikTok Ads, programmatic platforms, etc.
- Coordinate content development across video, display, EDMs, and landing pages that appeal to different personas of NSmen (e.g. young NSFs, NSmen and families, etc).
- Track and report digital KPIs such as CPA, CTR,
- Marketing of SAFRA@CMPB Lounge and Café
- Develop and implement integrated marketing plans (digital, social, in-club, influencer, media listings) to build awareness and drive patronage for the CMPB Lounge and Café.
- Partner with F&B operators, partners and internal comms to promote SAFRA membership, manage SAFRA digital content and member perks.
- Work with creative team to develop collaterals including posters, eDMs, videos, and digital screen content.
- Coordinate with SAFRA Membership teams to cross-promote campaigns and initiatives that drive membership sign up and lounge-café patronage at CMPB venue.
- Social Media Community Management (FB, IG, TikTok)
- Manage day-to-day content calendar, scheduling, and publishing for SAFRA’s Facebook, Instagram and TikTok platforms.
- Engage actively with followers, reply to comments, DMs, and resolve member queries in a timely and professional tone.
- Monitor social media trends and SAFRA’s brand mentions to drive real-time engagement and stay culturally relevant.
- Track and analyze performance metrics (e.g. reach, engagement, followers) and make data-driven recommendations.
- Diploma or Degree in Marketing, Mass Communication, Business or related field.
- 2–3 years of experience in digital and social media marketing.
- Strong copywriting and content creation skills, especially for video-first platforms.
- Familiar with Facebook Business Manager, TikTok Ads Manager, Meta Creator Studio, Canva, and Google Analytics etc.
- Creative flair with a good eye for design, visuals, and storytelling.
- Prior experience managing influencer campaigns or working with F&B/retail brands is a plus.
- Passion for community-building, youth culture and (NS) ecosystem.
- Singaporeans only.
GoogleSingapore River, 5 km from Toa Payoh
in marketing with working across one or more marketing fields (e.g., growth, product marketing, brand marketing, social).
• Experience in managing cross-functional or cross-team projects.
Preferred qualifications:
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