Associate/ Senior Associate (Integrated Marketing) (1 year contract) - Toa Payoh

apartmentSAFRA National Service Association placeToa Payoh descriptionTemporary calendar_month8/7/25

Key Responsibilities

Digital Marketing of New SAFRA Membership Sign-up

Plan, execute and optimize always-on and campaign-based digital marketing strategies to drive new SAFRA membership sign-ups, renewals and engagement.
Develop targeted performance marketing campaigns using platforms like Google Ads, Meta Ads, TikTok Ads, programmatic platforms, etc.
Coordinate content development across video, display, EDMs, and landing pages that appeal to different personas of NSmen (e.g. young NSFs, NSmen and families, etc).
Track and report digital KPIs such as CPA, CTR,

Marketing of SAFRA@CMPB Lounge and Café

Develop and implement integrated marketing plans (digital, social, in-club, influencer, media listings) to build awareness and drive patronage for the CMPB Lounge and Café.
Partner with F&B operators, partners and internal comms to promote SAFRA membership, manage SAFRA digital content and member perks.
Work with creative team to develop collaterals including posters, eDMs, videos, and digital screen content.
Coordinate with SAFRA Membership teams to cross-promote campaigns and initiatives that drive membership sign up and lounge-café patronage at CMPB venue.

Social Media Community Management (FB, IG, TikTok)

Manage day-to-day content calendar, scheduling, and publishing for SAFRA’s Facebook, Instagram and TikTok platforms.
Engage actively with followers, reply to comments, DMs, and resolve member queries in a timely and professional tone.
Monitor social media trends and SAFRA’s brand mentions to drive real-time engagement and stay culturally relevant.
Track and analyze performance metrics (e.g. reach, engagement, followers) and make data-driven recommendations.

Qualifications & Requirements

Diploma or Degree in Marketing, Mass Communication, Business or related field.
2–3 years of experience in digital and social media marketing.
Strong copywriting and content creation skills, especially for video-first platforms.
Familiar with Facebook Business Manager, TikTok Ads Manager, Meta Creator Studio, Canva, and Google Analytics etc.
Creative flair with a good eye for design, visuals, and storytelling.
Prior experience managing influencer campaigns or working with F&B/retail brands is a plus.
Passion for community-building, youth culture and (NS) ecosystem.
Singaporeans only.

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