Toa Payoh - Advertising & Promotion Executive (A&P) | Retail Malls

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Job Responsibilities:

• Assist to assess market opportunities and conduct research to understand customer needs
• Enhance customers experience through mall-wide promotions and events to drive shoppers’ traffic and increase tenant sales
• Source for potential licensees to drive the mall’s Advertising & Promotion revenue through the booking of atrium spaces, road show spaces and ad spaces
• Conceptualise, plan, develop and implement campaigns on annual marketing calendar effectively on a timely manner.
• Support in developing, tracking and managing marketing budget
• Plan, execute and manage advertising, promotion and digital marketing strategies
• Build and maintain good relationship with tenants and garner their participation in the mall’s advertising & promotion activities
• Liaise and collaborate with partners, sponsors, advertising agencies, tenants, contractors and event companies to ensure successful launches of all projects and events
• Analyse, evaluate and report effectiveness of advertising & promotion activities, make recommendations to adjust marketing strategies
• Liaise with respective vendors to ensure timely publicity of stores listing, happenings & promotions on various platforms: such as website, in mall directories and social medial content management, feedbacks, comments, etc.
• Undertake other administrative deliverables such as financial processes,

• Support in ad hoc designs for posters, decals, signages, and displays, when

required.

• Degree in Marketing / Mass Communications or relevant discipline
• Prior experience in retail mall marketing, events management, digital marketing and Social Media marketing will be an advantage
• Proficiency in Design software (eg. Adobe Photoshop, Illustrator, Canva, etc)
• Good knowledge in digital marketing, including social media platforms management, paid media buy and analytics

Interested Applicants, kindly send your updated resume to [email protected] or click on APPLY NOW.

We regret that only shortlisted candidates will be notified.

Job ID L3XV355W